When it comes to marketing and design, creativity is key. So what do you do when you’ve hit the creative wall? We’ve come up with 7 different ways to get the ball rolling.
1. The more the merrier!
Coming up with new and innovative ideas can be a challenge, so don’t be afraid to surround yourself with as many minds as possible. If there’s one thing we’ve learned here at the Duo office, it’s that there is power in numbers. We have brainstorming sessions almost daily to meet together as a team and bounce ideas off of each other.
2. Bad ideas can turn into good ideas.
Write every idea down. You wouldn’t believe some of the terrible ideas we’ve come up with – and you wouldn’t believe how many of those terrible ideas have turned into some of our very best! Coming at a project from a completely new angle can open up a world of possibilities. Don’t count any ideas out!
3. Food is fuel.
This might just be us, but treats always help fuel the conversation. We keep a bowl full of sugary goodness in our conference room to aid in the brainstorming process.
4. Mix it up!
Sometimes all it takes to pin down that winning idea, is a change of scenery! We work hard to make sure our workspace is conducive to the creative process, but occasionally, we’ll take a walk down the street to mix things up. Giving your mind a little fresh air never hurt!
5. Research, research, research.
I know, I know. We hear the word research and dark clouds start forming above our heads. But it doesn’t have to be that way! Pinterest is a great tool for boosting creativity. And who doesn’t love Pinterest? It’s extremely important to know what other people are doing to successfully market themselves. We can draw inspiration from those campaigns and add our own stellar ideas to kick it up a notch!
6. Let it linger.
Sometimes time is creativity’s best friend. Don’t be afraid to step away from a project, let it marinate, and come back to it!
7. Take the first step!
Most importantly, don’t let time become creativity’s worst enemy! Take the first step. Our ideas are so often squashed by doubt and never have a chance to make their debut. The most important step to overcoming the creative block, is taking the first step.
