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Case Study: Orthopaedic Marketing Success

Case Study: Orthopaedic Marketing Success

Orthopaedic Marketing Success Doctors are busy people, we get it. In fact, the average doctor works 60 hours a week. Between seeing patients, updating clinical sheets, surgeries, consulting with other physicians, and continuing education, they have little to no time...

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Working with Duo: A Farewell Post from Annie

Working with Duo: A Farewell Post from Annie

One of our account managers, Annie, said farewell last week to head to a new opportunity in Colorado. We'll miss her talents, hard work, and of course - her sass. 😉 Before she left, we asked her to share some thoughts on her experience working at Duo. When she...

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Should your business be on Instagram?

Should your business be on Instagram?

Instagram has become a powerful tool for many businesses, but would your business be a good fit for Instagram? Some businesses do well, while others flop. A large part of the battle is ensuring you’re posting quality content, but some businesses seem to have a better...

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Creating Great Content for Social Media

Creating Great Content for Social Media

Whether you’re reading this because you want tips for your personal social media account or you do social media for a business, you’re probably here because you have realized creating great social media content can be a challenge. There are many ways to define...

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Case Study: Lawn Doctor Lookalike Audiences

Case Study: Lawn Doctor Lookalike Audiences

Here at Duo, we’re always analyzing our strategies to figure out what works best for each client. Today, we wanted to share a success story of one of our clients, Lawn Doctor of Cache Valley. Earlier this year, we created a lookalike audience to boost Lawn Doctor’s...

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Let’s Talk Press Releases

Let’s Talk Press Releases

Let's start off by talking about what a press release is. A press release is an official statement issued to media that will report information about an event, circumstance, or other happening. A press release is a way for businesses to provide information to media in...

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Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing Plan

A marketing strategy represents the generic direction to be followed in order to accomplish a specific business objective. It’s sort of like a roadmap to achieving results. What results you may ask? You pick. Your company should have an objective in mind. Some...

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Facebook Algorithm Changes + Pixels

Facebook Algorithm Changes + Pixels

There has been a lot of chatter about the new Facebook algorithm changes lately. You might be feeling a bit like this, right now... via GIPHY Here at Duo, we work hard to stay on top of these changes and we want to help your business stay relevant. Our favorite tool...

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Font Psychology + Your Logo

Font Psychology + Your Logo

Let's talk about fonts. Did you know the font used in your company logo plays a large role in how people view your business? Each unique font style bears certain traits that can sway the consumer's perception. For instance, serif fonts are traditional and respectable,...

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Choosing a Social Media Platform for Your Business

Choosing a Social Media Platform for Your Business

Social media is a large portion of a smart marketing plan. With so many social media platforms available, how do you choose which is best for your company? Do you use all of them? Do you pick just one? We’ll help answer some of these questions for you, so you’re able...

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Setting Goals with Facebook Analytics

Setting Goals with Facebook Analytics

When you are trying to lose weight, it's important to set a goal and occasionally step on the scale, or measure your waist to measure your progress. You wouldn't go through the motions without knowing if you are reaching your goals, right? We suggest approaching your...

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Let’s talk websites.

Let’s talk websites.

Welcome to our new and improved website! Here at Duo, one of our favorite things to do is generate new and exciting ideas for our client’s websites. Since this is an important focus of ours, we decided it was about time to give ours a facelift. Websites are so...

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5 Tips for Working With a Graphic Designer

5 Tips for Working With a Graphic Designer

Blog 5 Tips for Working With a Graphic Designer Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to communicate well with a designer. Here are five tips to help you work well with your next...

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Pinterest Marketing

Pinterest Marketing

Blog Pinterest Marketing There are over 150 million active Pinterest users. Sharing ideas, recipes, and crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business? For this post, we wanted to focus on...

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Let’s Talk Video

Let’s Talk Video

Blog Let's Talk Video “It baffles me that so much money is still spent on forms of advertising that are not beneficial to the consumer, nor where the current consumer attention is. Pre-roll ad views. Commercial breaks on streaming sites. These are the “impressions”...

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Let’s talk branding.

Let’s talk branding.

The word “brand” or “branding” is thrown around a lot in the business and marketing world, but what does it really mean? The “official” and dry definition of a brand is a name, term, design or symbol that represents a company or idea. Here at Duo, we believe that a...

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American Heart Month Social Media Ideas

American Heart Month Social Media Ideas

Working in the business of social media, we do our best to stay well-informed about all the National Chocolate Days, World Kissing Days, and important monthly holidays. In healthcare, there are many of these valuable awareness holidays and themed months. This can be a...

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Cyber Bullying: More Than Just an Elementary School Problem

Cyber Bullying: More Than Just an Elementary School Problem

Social media can a wonderful tool for connecting communities and spreading news. But there is also vicious side to it that has been on the rise.  Cyberbullying can be a difficult term to define. The definition includes mean messages or threats, spreading rumors,...

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Step Up Your Font Game With These 3 Simple Tips

Step Up Your Font Game With These 3 Simple Tips

The task of picking fonts can be overwhelming. Selecting a typeface that represents your company’s voice while still expressing a fun personality can be difficult - even for the die-hard typography fan. We've put together 3 tips to help you make this seemingly simple...

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