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10 Marketing Definitions You Should Probably Know

10 Marketing Definitions You Should Probably Know

When working with a marketing agency or a marketing professional, words and phrases get thrown around that could make you feel a little overwhelmed. At Duo, we try to keep things as clear as possible to help you better understand our goals and strategies. The...

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Duo’s Do’s and Don’ts of Relationship Marketing

Duo’s Do’s and Don’ts of Relationship Marketing

"Hey *insert name here*! How are you doing? Congrats on your new little one, that's so exciting! Hey, I wanted to give you a heads up about a new prenatal/postnatal program *insert MLM exercise company name here* is working on. I thought you might be interested!" Now,...

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Build-a-Bear Pay Your Age Day – A Duo Case Study

Build-a-Bear Pay Your Age Day – A Duo Case Study

On July 12, Build-a-Bear held an event called, “Pay Your Age Day”. Parents everywhere went into a frenzy and arrived hours early to wait in line to get their children a bear/stuffed friend for a few dollars. But what was originally a brilliant marketing promotional...

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The Power of Video on Social Media

The Power of Video on Social Media

Video has recently and will continue to be a mega trend on social media. So what does this mean for your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. If done...

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Case Study: Orthopaedic Marketing Success

Case Study: Orthopaedic Marketing Success

Orthopaedic Marketing Success Doctors are busy people, we get it. In fact, the average doctor works 60 hours a week. Between seeing patients, updating clinical sheets, surgeries, consulting with other physicians, and continuing education, they have little to no time...

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Working with Duo: A Farewell Post from Annie

Working with Duo: A Farewell Post from Annie

One of our account managers, Annie, said farewell last week to head to a new opportunity in Colorado. We'll miss her talents, hard work, and of course - her sass. 😉 Before she left, we asked her to share some thoughts on her experience working at Duo. When she...

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Should your business be on Instagram?

Should your business be on Instagram?

Instagram has become a powerful tool for many businesses, but would your business be a good fit for Instagram? Some businesses do well, while others flop. A large part of the battle is ensuring you’re posting quality content, but some businesses seem to have a better...

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Creating Great Content for Social Media

Creating Great Content for Social Media

Whether you’re reading this because you want tips for your personal social media account or you do social media for a business, you’re probably here because you have realized creating great social media content can be a challenge. There are many ways to define...

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Case Study: Lawn Doctor Lookalike Audiences

Case Study: Lawn Doctor Lookalike Audiences

Here at Duo, we’re always analyzing our strategies to figure out what works best for each client. Today, we wanted to share a success story of one of our clients, Lawn Doctor of Cache Valley. Earlier this year, we created a lookalike audience to boost Lawn Doctor’s...

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Let’s Talk Press Releases

Let’s Talk Press Releases

Let's start off by talking about what a press release is. A press release is an official statement issued to media that will report information about an event, circumstance, or other happening. A press release is a way for businesses to provide information to media in...

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Marketing Strategy vs. Marketing Plan

Marketing Strategy vs. Marketing Plan

A marketing strategy represents the generic direction to be followed in order to accomplish a specific business objective. It’s sort of like a roadmap to achieving results. What results you may ask? You pick. Your company should have an objective in mind. Some...

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Facebook Algorithm Changes + Pixels

Facebook Algorithm Changes + Pixels

There has been a lot of chatter about the new Facebook algorithm changes lately. You might be feeling a bit like this, right now... via GIPHY Here at Duo, we work hard to stay on top of these changes and we want to help your business stay relevant. Our favorite tool...

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Font Psychology + Your Logo

Font Psychology + Your Logo

Let's talk about fonts. Did you know the font used in your company logo plays a large role in how people view your business? Each unique font style bears certain traits that can sway the consumer's perception. For instance, serif fonts are traditional and respectable,...

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Choosing a Social Media Platform for Your Business

Choosing a Social Media Platform for Your Business

Social media is a large portion of a smart marketing plan. With so many social media platforms available, how do you choose which is best for your company? Do you use all of them? Do you pick just one? We’ll help answer some of these questions for you, so you’re able...

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Setting Goals with Facebook Analytics

Setting Goals with Facebook Analytics

When you are trying to lose weight, it's important to set a goal and occasionally step on the scale, or measure your waist to measure your progress. You wouldn't go through the motions without knowing if you are reaching your goals, right? We suggest approaching your...

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Let’s talk websites.

Let’s talk websites.

Welcome to our new and improved website! Here at Duo, one of our favorite things to do is generate new and exciting ideas for our client’s websites. Since this is an important focus of ours, we decided it was about time to give ours a facelift. Websites are so...

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5 Tips for Working With a Graphic Designer

5 Tips for Working With a Graphic Designer

Blog 5 Tips for Working With a Graphic Designer Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to communicate well with a designer. Here are five tips to help you work well with your next...

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Pinterest Marketing

Pinterest Marketing

Blog Pinterest Marketing There are over 150 million active Pinterest users. Sharing ideas, recipes, and crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business? For this post, we wanted to focus on...

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Let’s Talk Video

Let’s Talk Video

Blog Let's Talk Video “It baffles me that so much money is still spent on forms of advertising that are not beneficial to the consumer, nor where the current consumer attention is. Pre-roll ad views. Commercial breaks on streaming sites. These are the “impressions”...

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