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August 2013 - Duo Marketing Group

August 2013 - Duo Marketing Group

What’s a GIF?

Posted by | Fun Stuff, Social Media | No Comments

History of GIFs

If you haven’t heard of the internet craze and commonly mispronounced term “GIF” chances are you’ve probably seen one. So, what’s a GIF anyway? A GIF in technical terms is simply just an image format, a way to save pictures to conserve space. It stands for Graphic Interchange Format, and it’s pronounced with a soft “g”, like JIF. But GIFs have come a long way from an obscure file format in the 80s to cheesy image clips that made Myspace so famous to becoming one of the most popular internet memes of the social media age. To see the full history of GIfs check out this video.

The Animated GIF

In today’s world of social media and constant sharing of information people have begun to use animated GIFs as a humorous or ironic way to communicate an idea. Animated GIFs are like mini video clips with no sound. They are typically only a few seconds long and “loop” meaning they repeat over and over again. GIFs can be made from nearly any video clip, from popular TV shows to classic movies. To give you a better idea of what an animated GIF is and how to use it we’ve put together 5 of our favorite GIFs.

billcosby

Peanuts-Dancing-GIF

penquin

Become a LinkedIn All-Star

Posted by | Marketing Help, Social Media | No Comments

Many people on LinkedIn have incomplete or incorrectly filled out profiles. We’ve put together a short presentation that will help you vamp up your LinkedIn profile and stand out from the crowd. This presentation includes some statistics on the growth and importance of LinkedIn and 6 tips on how to improve your profile. Learn more about the importance of a professional social media profiles on our blog post about personal branding. Check back for more updates on how to increase engagement and use social media for business and personal use.

[slideshare id=25393635&doc=becomeanall-star-130819160515-phpapp01]

Duo Faves: Oreo Truffles Recipe

Posted by | Duo Faves, Fun Stuff | No Comments

Oreo Truffles

 Oreo Truffles Recipe

  1. Line a cooking sheet with wax paper.
  2. Crush entire package of Oreos in a blender or food processor.
  3. Cut cream cheese into 4 sections and add one section at a time. Pulse blender or food processor to mix evenly.
    Continue adding the rest of the cream cheese and mix until the mixture feels like dough.
  4. Melt the Almond Bark in the microwave using the instructions on the package.
  5. Roll small pieces of the cookie and cream cheese mix into a one-inch ball in your hands.
  6. Dip each ball into the melted Almond Bark until completely covered. Remove with a spoon and place on the wax paper.
  7. Continue until you’ve used all mix.
  8. Melt the chocolate chips or chocolate Almond Bark and use a spoon to drizzle on top of each truffle.
  9. Enjoy! (And remember to store the truffles in the refrigerator.)

 

 

LinkedIn Updates – What it means for your business

Posted by | Marketing Help, Social Media | No Comments

linkedin

LinkedIn has always been a great social network for business professionals to connect and for employers to connect with potential employees. In the past few weeks, LinkedIn has announced a lot of changes regarding company pages, advertising and analytics that will change how LinkedIn can be used for business. In this blog post, we’ll discuss some of those changes and the positive impact they can have on your business.

Sponsored Updates for Companies

Two weeks ago, LinkedIn announced that it would now allow business to promote specific page updates to a targeted audience. This is very similar to Facebook’s “boost post” feature which allows you to pay anywhere from $5-$50 to push your update out to a larger audience that doesn’t follow your brand. LinkedIn’s sponsored update allows more specific targeting and flexible payment options as click through rates.

Analytics for Company Pages

Company pages has always had a small level of view-able analytics such as followers and position type but the new analytics offers much more. You can explore more in depth the kind of people that follow you page. You see a comparison report against your competitors that also breaks down individual posts and their reach.

With these new updates, LinkedIn has improved its ability to reach an audience and engage with followers. Most businesses, especially those selling services, will benefit from a LinkedIn company page and all business professionals of any industry should have a personal account and connect with friends and colleagues.

To learn more about how LinkedIn and other social networks can benefit your business visit duogroup.com or give us a call (435.755.0595) and we’ll show you first hand the impact of using social media as part of your marketing strategy.

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