Social media is one of the fastest growing forms of Marketing. It’s grown faster than TV or Radio, the rate that it is accelerating is phenomenal. Forbes.com said, “in 2014 investment in social media will become a necessity, not a luxury.”
Still not convinced?
Here are some shocking statistics from a survey done by Allstate and the National Journal:
-64% of US adults are active on social media
-79% of social media users are likely to seek the opinions of others before buying goods or services, and 64% of them have changed their minds because of those opinions
-59% of social media users say a company’s social media activities make the company appear “accessible and responsive”
-64% of social media users want to see companies use social media for customer service.
The bottom line is this: Social media platforms like Facebook can improve the way your consumers view your company.