January 2015 - Duo Marketing Group
On Jan. 12, we hosted our first Twitter chat and it was awesome! We loved chatting about social media and gaining new ideas for our next one!
An important part of a twitter chat is preparation. We learned that scheduling out our questions ahead of time was advantageous. Doing this really helped us focus on responding to the people instead of worrying about when to post the next question. We used Sprout Social to do this, however, Hootsuite works well too.
Having a twitter chat helped us gain new followers and also increased engagement for Duo Group. Twitter chats can be extremely effective. A lot of people are already talking about social media on twitter, so having a twitter chat helped us get a leg up in the discussion.
In addition to posting from Duo Group, Elise and I both joined in on the chat from our personal accounts. Something that we may change for next time is to have one person focus on Duo Group’s twitter account while one of us tweeted from our personal account. That way it’ll be easier to monitor what people are saying to Duo Group.
We found that most of our followers love Twitter as a way to expand their personal brand and to connect with companies. Twitter is immediate which makes it phenomenal for businesses to connect with their customers. Some of our participants found that Facebook is better for their business because their target audience uses Facebook more. One of our twitter chat members who works for a health care company expressed how her audience always engages on Facebook but rarely on Twitter. This is because the audience of her company mainly uses Facebook. Although, our participants also expressed how important it is to go where your audience is. Twitter and Facebook don’t always work for all audiences. Businesses need to USE the social media platform if they’re going to have it.
What topics should we discuss for our next Twitter chat?
We all know that social media has taken over as the number one activity on the internet. Whether or not you’re sold on the idea of social media for yourself, you should 100% be sold on the idea of social media for your business and here’s why: social media is no longer a luxury but a necessity. Forbes Magazine posted an article (http://www.forbes.com/sites/jaysondemers/2013/09/24/the-top-7-social-media-marketing-trends-that-will-dominate-2014/) in late 2013 saying that the “tipping point” from “must have” to “should have” for social media for businesses would occur in 2014. And the year 2014 has done nothing but prove that truth. Facebook has over 1 billion monthly-active users, worldwide. That’s almost equal to the population of China! There’s a good chance that amongst those 1 billion users, a chunk of them fit into your target market.
Let’s say you’re a plastic surgeon and you’re looking to target women ages 35-55 within some sort of geographical region. How about we take it one step deeper: maybe you’re looking for women who are in a financial position to afford plastic surgery, tapping into these women’s online browsing habits and targeting different businesses they’ve “liked” on social media can be one more way to make sure your advertising dollars are getting spent on a real potential customer.
Not only is social media where your customers are spending time but it’s also one of the most cost-effective forms of advertising available. Consider the past 5 years and how you’ve spent your marketing budget. How targeted has your marketing approach been amongst other media? Probably as targeted as possible for those platforms, which isn’t really targeted at all. The beauty of social media and a lot of online marketing is the targetability and trackability of messaging. With Facebook Insights, Google Analytics, and other software you have the ability to gather data; things like: where in the country are your “likes” located, male/female ratios, and age ranges, just to name a few. On top of that, these insights and analytics allow us to see the best day of the week for posting, the best time of day for posting, and what kinds of posts resonate most with your audience and generate the most engagement. That’s a lot of statistical data that traditional marketing has never really been able to provide.
So with this new-found knowledge of social media, where your customers spend their time, its cost-effectiveness and its trackability, what are you going to do?
The answer is simple, you’re going to get serious about developing a social marketing campaign for your business. Determining the platforms you want to participate on, brainstorming ideas for content, and setting an advertising budget are just a few steps to get started. And when that get’s a little overwhelming, just give Duo a call and we’d love to provide you with our expertise.