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July 2016 - Duo Marketing Group

July 2016 - Duo Marketing Group

Here’s the 411 | Dark Posts

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What is a dark post?

Dark posts are also known as “unpublished posts”. This means that you create a post targeted to a specific audience and set it up so that it is delivered only to those people. This is beneficial because:

You can target a very specific audience.  This allows you to create as many ads as you would like without spamming your followers. It also means that your ad dollars are only being spent on the audience you choose.

You avoid ad-only streams. Always seeing ads on Facebook is not only aggressive, it also tends to push away your audience. Facebook dark posts are specific and sensitive so they don’t blast all of your followers with the same information.

You reach people in a more organic way. Dark posts don’t appear as “sales-y” as normal Facebook ads, so your audience is less likely to be turned off by them.

You receive a detailed report of the effectiveness of each post. Facebook provides extensive and specific reporting for dark posts that allows you to make changes to optimize its effectiveness.

Remember, social media is meant to be social!

Here is an example of an extremely effective dark post we have used for one of our clients, Salt Lake Regional Medical Center:

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This dark post is targeted to reach women from the age of 39-44 years old who have an upcoming birthday. We know what you might be thinking, “how does Facebook know?!” Well, don’t be alarmed, but we can get just about as detailed as our ideas will allow us. Which is great for businesses wanting to target such specific audiences!

Salt Lake Regional has had an incredible reaction to these posts and has doubled the amount of online referrals through Facebook for scheduling online mammos.

At Duo, we believe in dark posts. Let us help you stay social!



Get Smart about Design and Copyright Laws

Posted by | Business Tips, Design, Fonts, Food for thought | No Comments

woman designer working on the pen table

Today, we are one Google search away from any work, art piece, or design that has ever been published on the web. If you are a working artist, there is a good chance that you have advertised or sold your work over a website. With this mass public space that is available at our fingertips how do you, as an artist, keep your work yours? Is it even possible?

Today we want to talk about copyright laws, and what you as a designer or creator should be aware of, because they are your rights!

First, lets go over what cannot be copyrighted. Any work that doesn’t have enough originality to call your own cannot be copyrighted. The list includes: titles, names, short phrases or slogans, fonts, facts, ingredients, measurement charts, calendars, symbols, and variations of lettering or coloring.

Knowing this might answer some questions for you. Like, why you see the same color scheme used in several different “trendy” designs. Or why you may see companies with the same name, but different businesses entirely. You can, however, trademark works like these. Trademarking a name or mark gives it the right to be used in a certain style by the merchant that owns the trademark.

So, what can you as a designer or creative do to protect your work? Lets talk about a couple of options.

The work you create is yours, as long as it is arguably different enough from other works or similar design. It can become “gray area” when you are commissioned to do work for someone or a company. They can be considered a co owner of the product depending on your agreement. You need to make sure you keep your rights when you design, so that even when the finished product is given to the client, you can legally claim it is your creation.

One thing that is smart to always do when creating work is to keep records! Dates, revisions, witnesses, and drafts are all great records to keep. Initial and date old versions of work, keep an external hard drive with revisions, whatever works best for you. These records can come in handy if you ever need to prove that you are the parent to your creation!

These laws vary in different countries, so make sure you are aware of registration and copyright law in your area. In the United States, for example, your work is protected for 70 years after your death.

Remember to protect your work, and to respect other artists as you create work. If you intend to use someone else’s work in the creation of your own, inform the artist and request permission. And keep these facts in mind to protect your own work, so you don’t have to worry about it and you can get back to creating!

Let’s talk about grammar

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Words have power

Alisha here! Let’s talk about grammar. We have all seen the grammar Nazis that prowl around the internet waiting to figuratively cross out bad words and correct spelling. That’s not really what I want to do today, but I do want to talk about the importance of good grammar in your posts on social media – not just grammar, but capitalization and punctuation as well.

One of the biggest ways to build respect in an online presence is to sound professional. If a page or post is loaded with askew apostrophes and missing punctuation, it is a major repellant to clients, customers, and fans on social media. There are many rules, but for today’s post, I am just going to spell out a few:

  1. Quotation marks are to be used only when actually using quotes, not to emphasize certain words. Excessive quotation marks can mislead an audience to believe that the post is fake or mocking the subject. It adds a sarcastic tone which might not be the intended message.
  2. Capitalize the correct words. The only words that should be capitalized are proper nouns, first words of sentences, races, nationalities, events, geographical locations, and titles. Capitalizing random words in a sentence just to bring attention to the word just looks silly.
  3.  Punctuation. I’ll admit, I’ve sent a text without periods before. But in a business or Facebook setting, the correct punctuation means everything. Excessive exclamation marks can also ruin your online reputation, so be careful with those. Without punctuation in sentences, meanings can get confusing or lost. Besides, no one likes a run-on sentence. Too much effort.
  4. There, their, they’re. These three are the most confused words in the English language. Here’s an easy refresher course: There – a place. Their – that person owns something. They’re – they + are. Boom. Done.
  5. Last, but not least, spellchecker. Use it. If you can’t spell a word, Google the closest thing you can. The internet can help get you there.

Sometimes my fingers fly too fast, my brain moves to the next sentence, and my eyes blur at the computer screen – I know nobody is perfect all the time. But proofreading as well as you can is something that can really improve your online reputation – for you and your business.


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