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September 2016 - Duo Marketing Group

September 2016 - Duo Marketing Group

Snapchat Filters for Business

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Snapchat has risen in popularity since it’s introduction in 2011. With more daily users than Twitter, it’s no wonder more and more businesses are turning to it for marketing help. There are companies, like Sour Patch Kids and Food Network that dominate at using Snapchat. Other businesses struggle in using the social media platform to their advantage. Snapchat can seem like a foreign concept, so we’re here today to discuss one of our favorite, simple ways to use Snapchat for business.

Snapchat has a feature called filters. When you take a picture, you can choose to add a filter to your image. Filters can change the coloring of your image or add a fun overlay to your image.  Here are a couple examples of the filters available here in Logan:

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Snapchat offers two kinds of custom filters: community and on-demand. Community filters can be uploaded by anyone and are free to set up for cities and public locations. On-demand filters can be purchased by businesses and individuals – these are the filters we love to use for marketing. You can find more information on geofilters here: https://www.snapchat.com/geofilters.

screen-shot-2016-09-13-at-12-03-31-pm Snapchat will let you upload your own design or you can create one on their website. If you choose to make one online, there are pre-designed options for birthdays, celebrations, or even weddings! We recommend using your own design so you can have your logo as part of the graphic.

Once you have designed your filter, you will need to select dates, and the area where you want the filter to be available. You can have a filter available for anywhere from one hour to 30 days. The location needs to be a minimum of 20,000 square feet.

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After you have submitted your filter, it is sent on for approval. If Snapchat doesn’t feel the filter is appropriate they won’t allow it to be uploaded. We suggest reading through their guidelines to get an idea of their standards for filters. At the end of your filter campaign, you can access a report that details the view and uses of your filter.

Recently, we experimented with Snapchat filters for a few of our clients. Here are a few things we learned:

  • Snapchat filters are best when your audience is between ages 13-34 because this is the age group that is using Snapchat the most.
  • Make your filter easy to use. We tried creating a graphic with a pair of glasses for an eye doctor client and found that it was difficult to line up the glasses with someone’s face.
  • Advertise about your filter.

We hope you enjoyed learning more about Snapchat filters. If you would like to discuss a Snapchat marketing strategy, please give us a call!

 

Getting Personal | Facebook Privacy : Photos

Posted by | Facebook, Privacy | No Comments

Facebook is an amazing tool that allows us to make connections with new acquaintances and stay connected to friends and family. What happens when our privacy is violated though?

Today, we’re going to get down to the nitty-gritty about protecting your personal photos.

Unfortunately, not everything (or everyone) on Facebook is all good. Fraudulent accounts are becoming more and more common.  These people will take your personal photos and use them as their own against your knowledge. The experience of having your photos exploited in this way can be disheartening and frustrating. This is why it is important to make sure your photos are protected. So what can you do?

Facebook designates some photo albums as public and allows you to set some albums as private. When an album is a Facebook designated public album, you can still manage the privacy of each photo individually. Profile Picture albums and Cover Photo albums are automatically public. When you go into these albums, you can click on the settings gear to see an explanation of your options for photo privacy (as shown below):

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So, while the album itself is public, you can change the audience for any profile pictures except your current one. You’ll just need to go to the picture you’d like to make private, check the audience, and make the change. In the following example, you’ll see that my photo was set to public. When I clicked on the drop down, I was given the option to allow friends to see this photo or to make it visible only to me (this can be a helpful option for private photos of your children, or for images of special experiences that you’d like to have stored somewhere, but not visible to everyone).

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Any albums that you have created can be changed at the album level in the same way you changed the individual photos above: by clicking the dropdown menu and selecting the appropriate audience.

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I would recommend doing a quick Facebook “clean up” to make sure that all of your photos are being seen by the people you’ve approved to see them.

 

If you ever find yourself in a position where your photos are being used fraudulently, there are reporting capabilities that you can take advantage of. Facebook will usually respond quickly, but it can be a stressful process, best avoided by taking action now. We hope this never becomes a problem for you. We want to make Facebook a safe and enjoyable experience for everyone – businesses and individuals alike!

 

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