Snapchat has risen in popularity since it’s introduction in 2011. With more daily users than Twitter, it’s no wonder more and more businesses are turning to it for marketing help. There are companies, like Sour Patch Kids and Food Network that dominate at using Snapchat. Other businesses struggle in using the social media platform to their advantage. Snapchat can seem like a foreign concept, so we’re here today to discuss one of our favorite, simple ways to use Snapchat for business.
Snapchat has a feature called filters. When you take a picture, you can choose to add a filter to your image. Filters can change the coloring of your image or add a fun overlay to your image. Here are a couple examples of the filters available here in Logan:
Snapchat offers two kinds of custom filters: community and on-demand. Community filters can be uploaded by anyone and are free to set up for cities and public locations. On-demand filters can be purchased by businesses and individuals – these are the filters we love to use for marketing. You can find more information on geofilters here: https://www.snapchat.com/geofilters.
Snapchat will let you upload your own design or you can create one on their website. If you choose to make one online, there are pre-designed options for birthdays, celebrations, or even weddings! We recommend using your own design so you can have your logo as part of the graphic.
Once you have designed your filter, you will need to select dates, and the area where you want the filter to be available. You can have a filter available for anywhere from one hour to 30 days. The location needs to be a minimum of 20,000 square feet.
After you have submitted your filter, it is sent on for approval. If Snapchat doesn’t feel the filter is appropriate they won’t allow it to be uploaded. We suggest reading through their guidelines to get an idea of their standards for filters. At the end of your filter campaign, you can access a report that details the view and uses of your filter.
Recently, we experimented with Snapchat filters for a few of our clients. Here are a few things we learned:
- Snapchat filters are best when your audience is between ages 13-34 because this is the age group that is using Snapchat the most.
- Make your filter easy to use. We tried creating a graphic with a pair of glasses for an eye doctor client and found that it was difficult to line up the glasses with someone’s face.
- Advertise about your filter.
We hope you enjoyed learning more about Snapchat filters. If you would like to discuss a Snapchat marketing strategy, please give us a call!