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November 2016 - Duo Marketing Group

November 2016 - Duo Marketing Group

Developing Your Marketing Plan for the New Year

Posted by | Uncategorized | No Comments

As 2016 comes to a close, it’s time to start thinking about your marketing plan for the upcoming year. Here are a few guidelines to help you make the most of your marketing plan in 2017.

Businesswomen Corporate Marketing Working Concept

Start By Reviewing Last Year’s Performance

Even if you didn’t have a structured marketing plan in place for 2016, it’s still a good idea to review the year. Take notes on what promotions or sales went well, and what your followers responded to.

 

Define Essential Components for Your Year

Get organized and make a list of the categories that you think will be successful in the upcoming year. Balance reoccurring promotions with some fresh ideas to keep your followers interested. Evaluate all of your social media outlets and see what strengths they hold.

 

Define Your Budget and Tactics

Once you start to form your goals for the new year, you can put a budget together. Look at the entire year and see when you might need more of your budget. For example, if you have a seasonal best seller you want to allot a higher budget towards that season to promote your item.

#foodandfeelings

Posted by | Facebook, Food for thought, Fun Stuff, Marketing Help | No Comments

Today we’re talking about #foodandfeelings. Because who doesn’t want to talk about food and feelings, right?

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Throughout history, food has been a social experience. When was that last time you went to a party without food? Right?

Our friends in South Korea are a great example of this. They eat meals with their families regularly. Did you know the word for family in Korean literally means “those who eat together”? Food is a tradition. It pulls at our heartstrings and creates nostalgia. Posts about food on social media are wildly successful for that very reason. Instagram is where most food posts were first seen. It didn’t take long for Facebook to catch up, with hundreds of video posts about the next unimaginably delicious recipe!

So how can we incorporate #foodandfeelings to non-food related businesses and products? This is a question we ask ourselves often for the various clients we work with.

If we recognize that the success of those posts is found in the tradition, nostalgia, and feelings they provoke, we have to brainstorm what will create similar emotional ties with our own consumers.

That’s our challenge to you! Consider what emotional ties your business offers its consumers and use those ties to create meaningful relationships.

 

Duo PB Lovin’

Posted by | Duo Faves, Duo Holiday Recipe, Food for thought | No Comments

November is National Peanut Butter Lovers Month. We have quite a few peanut butter lovers here in the Duo office! In celebration of this great month, we’re going to share a few of our favorite peanut butter recipes.

Heather & Jaimie’s Favorite – Chex Muddy Buddies

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Image and recipe from: http://www.chex.com/recipes/chex-muddy-buddies/

Lance & Marcie’s Favorite – Peanut Butter Cookies

(With an important note to only use the best peanut butter: Jif or Skippy)

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Image and recipe from: http://www.simplyrecipes.com/recipes/peanut_butter_cookies/

Elise & Alisha’s Favorite – Homemade Reese’s

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Image and recipe from: http://www.thecomfortofcooking.com/2014/01/homemade-reeses-peanut-butter-cups.html

 

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