As 2016 comes to a close, it’s time to start thinking about your marketing plan for the upcoming year. Here are a few guidelines to help you make the most of your marketing plan in 2017.
Start By Reviewing Last Year’s Performance
Even if you didn’t have a structured marketing plan in place for 2016, it’s still a good idea to review the year. Take notes on what promotions or sales went well, and what your followers responded to.
Define Essential Components for Your Year
Get organized and make a list of the categories that you think will be successful in the upcoming year. Balance reoccurring promotions with some fresh ideas to keep your followers interested. Evaluate all of your social media outlets and see what strengths they hold.
Define Your Budget and Tactics
Once you start to form your goals for the new year, you can put a budget together. Look at the entire year and see when you might need more of your budget. For example, if you have a seasonal best seller you want to allot a higher budget towards that season to promote your item.