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February 2017 - Duo Marketing Group

February 2017 - Duo Marketing Group

5 Tips for Working with a Graphic Designer

Posted by | Business Tips, Design, Food for thought | No Comments

Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to communicate well with a designer. Here are five tips to help you work well with your next designer.

1. Have a Realistic Time Frame

Set clear expectations with your designer for when you need things done. Create deadlines at the beginning of your project for initial drafts, final designs, and a print-ready piece. Keeping yourself and your designer on a timetable will help make the process less stressful.

2. Come with Examples

If you have a very specific look or feel for your project, you should be prepared to provide physical examples of the look you are going for. Come to your designer with photos or magazine clippings and be ready to talk about why you like the examples you provide.

3. Give the Designer Some Control

Give the designer your thoughts and ideas and then let them do their job. It is more than appropriate to provide constructive criticism during a meeting, but micromanaging your designer through excessive emails with different ideas and changes is likely to add unnecessary time to the project and frustration for the designer. You’ve hired a professional, trust them to do their job well.

4. Ask Questions!

You are in charge of the final design. If they are going a direction with their design that confuses you, ask them to explain it. At the end of the day, you need to feel confident and proud of your product.

5. Know When to End

Don’t obsess and try to make your product look exactly like the example images you gave the designer. It is their job to take that idea and create something original that matches your unique brand and style.

Best Commercials of Super Bowl 51

Posted by | Business Tips, Fun Stuff, Marketing Help | No Comments

We are “Not the Patriots” fans around here, so, we’re just going to jump right into our favorite commercials from last night instead of discussing anything about the game. ;) With over 100 million viewers, the Super Bowl has become advertisers’ favorite way to reach a huge audience, which doesn’t even include the social views and shares that happen after the fact. With this huge audience, and the potential benefit, advertisers have to be on top of their game – and boy are we glad that they are! Here’s a look at our favorites from this year:






And we’re all really excited for Halloween now, because…

American Heart Month Social Media Ideas

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Working in the business of social media, we do our best to stay well-informed about all the National Chocolate Days, World Kissing Days, and important monthly holidays. In healthcare, there are many of these valuable awareness holidays and themed months. This can be a great asset for social media posts and content creation. This month is American Heart Month – something all healthcare brands can get on board with. Here are some ideas for talking about American Heart Month on your social media accounts:

  • healthfinder.gov – This is (no longer) our best-kept secret. Healthfinder.gov provides monthly kits for posting about monthly health holidays. Here is the link to the American Heart Month toolkit: https://healthfinder.gov/NHO/FebruaryToolkit.aspx
  • Share content that has already been created – A simple search for “American Heart Month” on Pinterest provides thousands of helpful results. You can find recipes from popular bloggers, infographics, and even some fun memes. A few words of caution when using these resources: 1. Make sure you credit the source properly, 2. Do a little research on the source and make sure it’s credible – especially in the case of infographics and statistics.
  • Create your own content – We’re Adobe Creative Suite users around here, but not all social media content needs to be created by professional graphic designers. Canva.com is a simple (and free!) design resource. They have templates for social media, web, and more. Again, be sure to credit your source properly.
  • Connect online + offline – Many hospitals, clinics, and communities hold events to support American Heart Month. If your brand is part of any of these events, use social media to invite your fans to the events and be sure to share images of the event when it’s over.
  • Join in on other campaigns – With months as popular as American Heart Association, it’s easy to find other organized campaigns to join in on. Friday, February 3rd is #WearRed day – this is a perfect day to join in on. Tell your staff ahead of time and take a picture of everyone wearing red to post on Instagram and Facebook.
    Here in Utah, Friday, February 3rd is also the day of the “Heart on the Hill” event. This is a great event at the Capitol Building that can be helpful content for social media.

We hope these resources help you as you plan your content for American Heart Month. Do you have any other ideas? Success stories? Leave us a comment!

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