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Marketing Help Archives - Duo Marketing Group

Marketing Help Archives - Duo Marketing Group

Let’s talk branding.

Posted by | Business Tips, Design, Food for thought, Marketing Help, Uncategorized | No Comments

The word “brand” or “branding” is thrown around a lot in the business and marketing world, but what does it really mean? The “official” and dry definition of a brand is a name, term, design or symbol that represents a company or idea. Here at Duo, we believe that a brand is much more than that. A brand isn’t just the visual representation of your company, but also what people think and feel about your business – their mental and emotional response to who you are as a company.

You are your own brand, whether you think you are or not. You may not own a company, or maybe you do, regardless, you are always representing yourself. You have your own presence, personality, and style. You have something that sets you apart from everyone else.  The way we present ourselves and interact with others will affect what people think of us and how future interactions will evolve. This is especially important in the digital world we live in. What we post, participate in, and say online stays online.

In order to convey a positive image and make sure you’re communicating what you want about yourself, we have a few quick pointers you can keep in mind as you manage and develop your personal brand:

  • Define Who You Are In order to send a message, you have to know who you are. Are you a salesman? A chef? A stay at home mom? Make sure you’re communicating clearly and that what you’re sharing is “on-brand”.
  • Deliver Value Communicate clearly what you bring to the table in your realm of expertise. People are on social media to be social and to invest in brands they care about – not to be manipulated or sold to. Find the balance.
  • Be Consistent. Conflicting messages are bad for everyone. Be sure to use the colors and fonts in your style guide whenever possible. Share only quality content (professionally written and designed). Don’t share anything that you wouldn’t put on a billboard in your front yard.

 

Pinterest Marketing

Posted by | Marketing Help, Social Media | No Comments

There are over 150 million active Pinterest users. Sharing ideas, recipes, crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business?

For this post, we wanted to focus on Pinterest use for businesses that offer services.

HEALTHCARE

Many of our clients are hospitals. For these clients, we like to pin relevant health articles that fit the theme of the month – i.e. October being Breast Cancer Awareness Month. The best way to do this is to start pinning about a month in advance. We also recommend creating boards that relate to the service lines available in your hospital or clinic. Themes like “healthy food” or  “sports injury” are great general boards to address topics your service lines would cover.

EVENT CENTERS

Weddings, events, and decor are all very popular content on Pinterest. Having a Pinterest account for your event center can help showcase what has happened at your location and generate fun ideas for future clients. If you organize the boards in a clear and understandable way, potential brides and event coordinators can see your style. It also helps to show that you are trendy and fun.

PROFESSIONAL SERVICES

There is a definite need for more professional articles on Pinterest. Accounting firms can generate graphics with tips for budgeting. A lawyer could show divorce statistics in a pinnable, creative infographic. To show more of your brand and the values represented by it, create a “Words to Live By” board with quotes and motivation. A real estate agent could pin trendy home decor ideas or tips for buying your first home.

HOME IMPROVEMENT

Use Pinterest to show potential customers what you are capable of by pinning images of past projects. You can also create boards that showcase home decor ideas and smaller-scale DIY projects that a customer might like after they’ve moved in.

Be creative in your field and think outside of the box. Pinterest is a great way to showcase your company, your skills and services, and the personality of your team.

Best Commercials of Super Bowl 51

Posted by | Business Tips, Fun Stuff, Marketing Help | No Comments

We are “Not the Patriots” fans around here, so, we’re just going to jump right into our favorite commercials from last night instead of discussing anything about the game. ;) With over 100 million viewers, the Super Bowl has become advertisers’ favorite way to reach a huge audience, which doesn’t even include the social views and shares that happen after the fact. With this huge audience, and the potential benefit, advertisers have to be on top of their game – and boy are we glad that they are! Here’s a look at our favorites from this year:






And we’re all really excited for Halloween now, because…

American Heart Month Social Media Ideas

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Working in the business of social media, we do our best to stay well-informed about all the National Chocolate Days, World Kissing Days, and important monthly holidays. In healthcare, there are many of these valuable awareness holidays and themed months. This can be a great asset for social media posts and content creation. This month is American Heart Month – something all healthcare brands can get on board with. Here are some ideas for talking about American Heart Month on your social media accounts:

  • healthfinder.gov – This is (no longer) our best-kept secret. Healthfinder.gov provides monthly kits for posting about monthly health holidays. Here is the link to the American Heart Month toolkit: https://healthfinder.gov/NHO/FebruaryToolkit.aspx
  • Share content that has already been created – A simple search for “American Heart Month” on Pinterest provides thousands of helpful results. You can find recipes from popular bloggers, infographics, and even some fun memes. A few words of caution when using these resources: 1. Make sure you credit the source properly, 2. Do a little research on the source and make sure it’s credible – especially in the case of infographics and statistics.
  • Create your own content – We’re Adobe Creative Suite users around here, but not all social media content needs to be created by professional graphic designers. Canva.com is a simple (and free!) design resource. They have templates for social media, web, and more. Again, be sure to credit your source properly.
  • Connect online + offline – Many hospitals, clinics, and communities hold events to support American Heart Month. If your brand is part of any of these events, use social media to invite your fans to the events and be sure to share images of the event when it’s over.
  • Join in on other campaigns – With months as popular as American Heart Association, it’s easy to find other organized campaigns to join in on. Friday, February 3rd is #WearRed day – this is a perfect day to join in on. Tell your staff ahead of time and take a picture of everyone wearing red to post on Instagram and Facebook.
    Here in Utah, Friday, February 3rd is also the day of the “Heart on the Hill” event. This is a great event at the Capitol Building that can be helpful content for social media.

We hope these resources help you as you plan your content for American Heart Month. Do you have any other ideas? Success stories? Leave us a comment!

Social Media Resolutions for the New Year

Posted by | Business Tips, Facebook, Food for thought, Marketing Help, Social Media | No Comments

resolutions

As we approach the new year, we’ve discussed a lot about how we can improve – both for our own social marketing and for the clients we represent. Since social media is constantly changing, we do our best to adapt and improve as the changes come. So, these resolutions really are things we’ve already started to work on this year and have seen great benefits. Since we already know how beneficial they can be, we’re gearing up to take them to the next level in 2017.

We’re resolving to:

  • Rock at video. An estimated 74% of internet traffic is to come from video in 2017. And we’ve known for a while that video typically ranks the highest in social media algorithms. This year, we’re going to up our video game.
  • Blog like it’s our business. (Because, actually, it is.) We experience a bit of the “Cobbler’s Kids” syndrome around here – you know how they don’t have any shoes? We sometimes let our blog fall through the cracks while we’re developing epic content for our clients. But we’ve learned that treating our own brand like a client helps us to balance that out and invest quality time into generating our own content.
  • Add a personal touch. Social media research has consistently shown that images with faces in them tend to get more engagement than other images. Our goal is to put more of a focus on this as we’re developing content next year.
  • Improve our live video strategy. As part of upping our video game, we’re going to develop a great live video/Instagram stories strategy. Studies are predicting that less time and money will be spent on cable networks and more of that time will be spent watching live videos.
  • Separate social presence from social advertising. We’re of the belief that a great social marketing strategy includes maintaining a social presence (not specifically as an advertising effort) in addition to your strategic advertising efforts. Social media is built to be social. Our goal is to figure out how to effectively make these two elements of social marketing separate strategies that are built to work together.

#foodandfeelings

Posted by | Facebook, Food for thought, Fun Stuff, Marketing Help | No Comments

Today we’re talking about #foodandfeelings. Because who doesn’t want to talk about food and feelings, right?

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Throughout history, food has been a social experience. When was that last time you went to a party without food? Right?

Our friends in South Korea are a great example of this. They eat meals with their families regularly. Did you know the word for family in Korean literally means “those who eat together”? Food is a tradition. It pulls at our heartstrings and creates nostalgia. Posts about food on social media are wildly successful for that very reason. Instagram is where most food posts were first seen. It didn’t take long for Facebook to catch up, with hundreds of video posts about the next unimaginably delicious recipe!

So how can we incorporate #foodandfeelings to non-food related businesses and products? This is a question we ask ourselves often for the various clients we work with.

If we recognize that the success of those posts is found in the tradition, nostalgia, and feelings they provoke, we have to brainstorm what will create similar emotional ties with our own consumers.

That’s our challenge to you! Consider what emotional ties your business offers its consumers and use those ties to create meaningful relationships.

 

7 Ways to Kick your Creative Block to the Curb

Posted by | Business Tips, Design, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

 

When it comes to marketing and design, creativity is key. So what do you do when you’ve hit the creative wall? We’ve come up with 7 different ways to get the ball rolling.

1. The more the merrier!

Coming up with new and innovative ideas can be a challenge, so don’t be afraid to surround yourself with as many minds as possible. If there’s one thing we’ve learned here at the Duo office, it’s that there is power in numbers. We have brainstorming sessions almost daily to meet together as a team and bounce ideas off of each other.

2. Bad ideas can turn into good ideas.

Write every idea down. You wouldn’t believe some of the terrible ideas we’ve come up with – and you wouldn’t believe how many of those terrible ideas have turned into some of our very best! Coming at a project from a completely new angle can open up a world of possibilities. Don’t count any ideas out!

3. Food is fuel.

This might just be us, but treats always help fuel the conversation. We keep a bowl full of sugary goodness in our conference room to aid in the brainstorming process.

4. Mix it up!

Sometimes all it takes to pin down that winning idea, is a change of scenery! We work hard to make sure our workspace is conducive to the creative process, but occasionally, we’ll take a walk down the street to mix things up. Giving your mind a little fresh air never hurt!

5. Research, research, research.

I know, I know. We hear the word research and dark clouds start forming above our heads. But it doesn’t have to be that way! Pinterest is a great tool for boosting creativity. And who doesn’t love Pinterest? It’s extremely important to know what other people are doing to successfully market themselves. We can draw inspiration from those campaigns and add our own stellar ideas to kick it up a notch!

6. Let it linger.

Sometimes time is creativity’s best friend. Don’t be afraid to step away from a project, let it marinate, and come back to it!

7. Take the first step!

Most importantly, don’t let time become creativity’s worst enemy! Take the first step. Our ideas are so often squashed by doubt and never have a chance to make their debut. The most important step to overcoming the creative block, is taking the first step.

firststep-02

 

 

Snapchat Filters for Business

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Snapchat has risen in popularity since it’s introduction in 2011. With more daily users than Twitter, it’s no wonder more and more businesses are turning to it for marketing help. There are companies, like Sour Patch Kids and Food Network that dominate at using Snapchat. Other businesses struggle in using the social media platform to their advantage. Snapchat can seem like a foreign concept, so we’re here today to discuss one of our favorite, simple ways to use Snapchat for business.

Snapchat has a feature called filters. When you take a picture, you can choose to add a filter to your image. Filters can change the coloring of your image or add a fun overlay to your image.  Here are a couple examples of the filters available here in Logan:

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Snapchat offers two kinds of custom filters: community and on-demand. Community filters can be uploaded by anyone and are free to set up for cities and public locations. On-demand filters can be purchased by businesses and individuals – these are the filters we love to use for marketing. You can find more information on geofilters here: https://www.snapchat.com/geofilters.

screen-shot-2016-09-13-at-12-03-31-pm Snapchat will let you upload your own design or you can create one on their website. If you choose to make one online, there are pre-designed options for birthdays, celebrations, or even weddings! We recommend using your own design so you can have your logo as part of the graphic.

Once you have designed your filter, you will need to select dates, and the area where you want the filter to be available. You can have a filter available for anywhere from one hour to 30 days. The location needs to be a minimum of 20,000 square feet.

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After you have submitted your filter, it is sent on for approval. If Snapchat doesn’t feel the filter is appropriate they won’t allow it to be uploaded. We suggest reading through their guidelines to get an idea of their standards for filters. At the end of your filter campaign, you can access a report that details the view and uses of your filter.

Recently, we experimented with Snapchat filters for a few of our clients. Here are a few things we learned:

  • Snapchat filters are best when your audience is between ages 13-34 because this is the age group that is using Snapchat the most.
  • Make your filter easy to use. We tried creating a graphic with a pair of glasses for an eye doctor client and found that it was difficult to line up the glasses with someone’s face.
  • Advertise about your filter.

We hope you enjoyed learning more about Snapchat filters. If you would like to discuss a Snapchat marketing strategy, please give us a call!

 

Keeping your brand “social” on social media

Posted by | Business Tips, Marketing Help, Social Media | No Comments

peopletalking_sm

Here at Duo, we are firm believers that one of the reasons social media marketing is so effective for a brand is that it provides an opportunity for a consumer/client to create a “relationship” with a brand. People don’t go on social media because they want to be sold to, they want to interact, create connections, and be social! We’ve come up with a few tips for how to keep your social media accounts “social” and interactive so that your clients and consumers can create a personal relationship with your brand.

  • Respond to comments – especially negative ones.
    Responding well to negative comments on your posts/page/timeline/etc. can go a long way. Huggies is a really good example to follow of how to appropriately respond to negative feedback on Facebook. We’re big fans of turning negative feedback into a positive experience for the client or customer and it’s great PR too. Responding to comments helps the follower know that you care about their feedback – for better or for worse.
  • Post “personal” content.
    We don’t mean that you need to share your home address or social security number on your brand’s timeline. But we do mean that you should show your face on occasion. It’s much easier to connect with a brand when there’s a face behind the brand. Picture and video content continue to be the highest performing types of content across social media platforms. Let people feel like they can “get to know” the CEO of your brand and create a relationship of trust.
  • Reach out to other brands and potential customers/clients.
    Many of the brands I personally follow on Twitter are brands who reached out to me first. Creating a connection and a relationship of trust can happen the same way in “real life” as it does on social media. Find things in common, communicate, share… they don’t call your Facebook connections “friends” without reason. LinkedIn is one of the most important places to really interact with your followers.

What other tips would you include?

Halloween Marketing Campaigns Done Right

Posted by | Fun Stuff, Marketing Help | No Comments

Whether it’s costume contests, zombies or commercials, Halloween has always been a prime holiday for marketers. Considering over 66% of Americans celebrate Halloween it’s a good idea to craft strategies and marketing messages around the spooky season. So to celebrate the season and inspire some creativity we found 6 Halloween Marketing Campaigns brands have used to promote their services for the Halloween season.

 

Snickers Horseless Headsman

Chipotle’s Boorito

Booking.com Haunted Hotels

AT&T

Verizon

REI Zombie Survival Guide

REI

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