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Social Media Archives - Duo Marketing Group

Social Media Archives - Duo Marketing Group

Pinterest Marketing

Posted by | Marketing Help, Social Media | No Comments

There are over 150 million active Pinterest users. Sharing ideas, recipes, crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business?

For this post, we wanted to focus on Pinterest use for businesses that offer services.

HEALTHCARE

Many of our clients are hospitals. For these clients, we like to pin relevant health articles that fit the theme of the month – i.e. October being Breast Cancer Awareness Month. The best way to do this is to start pinning about a month in advance. We also recommend creating boards that relate to the service lines available in your hospital or clinic. Themes like “healthy food” or  “sports injury” are great general boards to address topics your service lines would cover.

EVENT CENTERS

Weddings, events, and decor are all very popular content on Pinterest. Having a Pinterest account for your event center can help showcase what has happened at your location and generate fun ideas for future clients. If you organize the boards in a clear and understandable way, potential brides and event coordinators can see your style. It also helps to show that you are trendy and fun.

PROFESSIONAL SERVICES

There is a definite need for more professional articles on Pinterest. Accounting firms can generate graphics with tips for budgeting. A lawyer could show divorce statistics in a pinnable, creative infographic. To show more of your brand and the values represented by it, create a “Words to Live By” board with quotes and motivation. A real estate agent could pin trendy home decor ideas or tips for buying your first home.

HOME IMPROVEMENT

Use Pinterest to show potential customers what you are capable of by pinning images of past projects. You can also create boards that showcase home decor ideas and smaller-scale DIY projects that a customer might like after they’ve moved in.

Be creative in your field and think outside of the box. Pinterest is a great way to showcase your company, your skills and services, and the personality of your team.

American Heart Month Social Media Ideas

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Working in the business of social media, we do our best to stay well-informed about all the National Chocolate Days, World Kissing Days, and important monthly holidays. In healthcare, there are many of these valuable awareness holidays and themed months. This can be a great asset for social media posts and content creation. This month is American Heart Month – something all healthcare brands can get on board with. Here are some ideas for talking about American Heart Month on your social media accounts:

  • healthfinder.gov – This is (no longer) our best-kept secret. Healthfinder.gov provides monthly kits for posting about monthly health holidays. Here is the link to the American Heart Month toolkit: https://healthfinder.gov/NHO/FebruaryToolkit.aspx
  • Share content that has already been created – A simple search for “American Heart Month” on Pinterest provides thousands of helpful results. You can find recipes from popular bloggers, infographics, and even some fun memes. A few words of caution when using these resources: 1. Make sure you credit the source properly, 2. Do a little research on the source and make sure it’s credible – especially in the case of infographics and statistics.
  • Create your own content – We’re Adobe Creative Suite users around here, but not all social media content needs to be created by professional graphic designers. Canva.com is a simple (and free!) design resource. They have templates for social media, web, and more. Again, be sure to credit your source properly.
  • Connect online + offline – Many hospitals, clinics, and communities hold events to support American Heart Month. If your brand is part of any of these events, use social media to invite your fans to the events and be sure to share images of the event when it’s over.
  • Join in on other campaigns – With months as popular as American Heart Association, it’s easy to find other organized campaigns to join in on. Friday, February 3rd is #WearRed day – this is a perfect day to join in on. Tell your staff ahead of time and take a picture of everyone wearing red to post on Instagram and Facebook.
    Here in Utah, Friday, February 3rd is also the day of the “Heart on the Hill” event. This is a great event at the Capitol Building that can be helpful content for social media.

We hope these resources help you as you plan your content for American Heart Month. Do you have any other ideas? Success stories? Leave us a comment!

Cyber Bullying: More Than Just an Elementary School Problem

Posted by | Facebook, Food for thought, Social Media, Technology, Uncategorized | No Comments

Social media can a wonderful tool for connecting communities and spreading news. But there is also vicious side to it that has been on the rise.  Cyberbullying can be a difficult term to define. The definition includes mean messages or threats, spreading rumors, posting hurtful things online, sexting, or taking unflattering pictures and spreading them around through social media. It can be damaging to teens and adolescents and can lead to anxiety, depression, and even suicide. Over half of adolescents have been bullied online in some form or another. We understand the seriousness of this issue and are grateful to see lawmakers making progress to stop these types of hate crimes.

But, teens aren’t the only ones who are suffering.

According to a survey on the subject by the Pew Research Center, nearly 75 percent of American adults have witnessed online harassment with 40 percent seeing the brunt of that cyberbullying. If you take a look at any news story, public post, or image shared on Facebook, you are likely to see the same immature, disrespectful, mean language you might expect to come from a teenager, but this time it’s from adults.

For example:

Patrice Bendig recently wrote an article about her online dating experience that went viral on Facebook, being liked or shared over 30K times. At first, she later wrote, the comments were positive. But then, comments like the following started to roll in:

Instead of getting on a roller coaster she needs to get on a treadmill”

“You like Hulu with your cat, and….Muppets. Your over weight and dress like a PTA mom from Kansas. And you wonder why you are having trouble getting dates? Is this like some performance art piece?”

“Sorry to be honest but overweight, unflattering pics, generic profile with homebody interests, seemingly low self esteem, and a pet cat? There’s so many more choices for men in any metro area who have some game, I guess you need to lower your standards or move to a place where there’s less competition?”

“From the look of her, big-girl panties is an appropriate description”

“Yeah, guys who don’t like fat entitled girls are dumb.”

“The reality is – you’re fat. Doesn’t matter how great your personality or cat is. No one wants to deal with an unfit person headed for knee and back problems, diabetes and heart disease. You’re as bad a risk for a mate as you are for health insurance.”

Nobody deserves to hear or read things like this. Yet somehow, the semi-anonymity of Facebook and online comment sections have given people “permission” to say terribly unkind things.

So why do people do it? Why would anyone write something mean and click “post?” Psychologists have found that the lack of face-to-face communication in social media decreases empathy. A study published in August 2015 in the journal “Computers in Human Behavior” showed that cyberbullies typically have three personality traits that often occur together. These traits are called the “Dark Triad”: Machiavellianism, which is a tendency to manipulate other people for their own good; narcissism, an obsession with self and feeling that they are better than other people; and psychopathy, an attribute that includes a lack of empathy and a greater tendency to take risks. This dangerous combination can lead people to do things online that they wouldn’t do in person.

So, what can you do about it?

If you are a victim of merciless comments or harassment online, it’s best to ignore the perpetrator. Responding may add fuel to their fire and encourage them to keep going. Next, block, report, and flag any and all content from the cyber bully. Don’t delete the evidence permanently. Reporting the content instead of simply deleting it sends a strong statement that you won’t accept this type of internet behavior. It also allows the social media site to review the content and can help them either deactivate an account or block a person from a page.

Check your state laws to see if the police should get involved. In many situations, if the perpetrator is ignored, the bullying will stop.

If you see cyberbullying happening, post something positive and stand up for the person being bullied. Be the positive voice. “It is a powerful show of support to the victim and of rebuke to the bully,” says Michelle Ferrier, an associate dean for innovation at the Scripps College of Communication at Ohio University.

In conclusion, we love this quote from cyberbullying.org:

“In sum, it can be difficult to hold bullies accountable for their actions (for both adolescents and adults).  In a country such as ours that values free speech so highly, many people genuinely believe they can say whatever they want, to whomever they want.  We know that is not true, but it isn’t clear where exactly the line is.  And just because we can say certain things, doesn’t mean we should.  It’s no wonder that many teens are wrestling with this problem—they see the adults in their lives saying mean and nasty things to others on a regular basis. Do your part to model appropriate behavior and address any hurtful language when it comes up.  The kids (and other adults) in your life will hopefully see it, remember it, and act in the right ways.”

 

 

Social Media Resolutions for the New Year

Posted by | Business Tips, Facebook, Food for thought, Marketing Help, Social Media | No Comments

resolutions

As we approach the new year, we’ve discussed a lot about how we can improve – both for our own social marketing and for the clients we represent. Since social media is constantly changing, we do our best to adapt and improve as the changes come. So, these resolutions really are things we’ve already started to work on this year and have seen great benefits. Since we already know how beneficial they can be, we’re gearing up to take them to the next level in 2017.

We’re resolving to:

  • Rock at video. An estimated 74% of internet traffic is to come from video in 2017. And we’ve known for a while that video typically ranks the highest in social media algorithms. This year, we’re going to up our video game.
  • Blog like it’s our business. (Because, actually, it is.) We experience a bit of the “Cobbler’s Kids” syndrome around here – you know how they don’t have any shoes? We sometimes let our blog fall through the cracks while we’re developing epic content for our clients. But we’ve learned that treating our own brand like a client helps us to balance that out and invest quality time into generating our own content.
  • Add a personal touch. Social media research has consistently shown that images with faces in them tend to get more engagement than other images. Our goal is to put more of a focus on this as we’re developing content next year.
  • Improve our live video strategy. As part of upping our video game, we’re going to develop a great live video/Instagram stories strategy. Studies are predicting that less time and money will be spent on cable networks and more of that time will be spent watching live videos.
  • Separate social presence from social advertising. We’re of the belief that a great social marketing strategy includes maintaining a social presence (not specifically as an advertising effort) in addition to your strategic advertising efforts. Social media is built to be social. Our goal is to figure out how to effectively make these two elements of social marketing separate strategies that are built to work together.

Social Media Safety: What NOT to Post

Posted by | Business Tips, Facebook, Food for thought, Privacy, Social Media | No Comments

Friends Connection Digital Devices Technology Network Concept

Social media is a great place to keep up on current events and reconnect with friends. We all enjoy the cute dog pictures and delicious recipes that fill our news feed, but there are a few things that may not be appropriate to post for the world to see. We suggest that you think twice before posting any of these:

  1. Vacation photos while you are ON vacation: You might as well post “I’m out of town come rob my house” when you post these. People see your beautiful beach toes and can put two-and-two together. To protect your home from unwanted guests, post the pictures once you are home.
  2. Naked Baby Pictures: They are cute, but be careful. There are weirdos out there that might use your child’s picture in harmful ways.
  3. Pictures of other people’s kids: Some people don’t want their kids all over social media. It’s better to respect their privacy, so unless you have their permission, don’t post a picture of their kiddos.
  4. “Check-In’s”: Facebook rolled out this feature in 2010 which allowed you to post exactly where you are at any given time. It might be fun, but it’s another open way for people to either see that you’re not home, or to stalk you in other ways – if you like this feature, we suggest checking in as you’re leaving the restaurant or other location. That way, you can still say you were there, without letting people know when. Don’t do this for places you frequent like, you know, your home.
  5. Personal addresses: Never post anything that can lead a stalker to your neighborhood. For instance, when your friends are engaged and invite you to post your addresses in a Facebook group, it’s better to share that information in a private message. We want to believe that everyone in that group has good intentions, but you can’t always trust that they won’t use your address for inappropriate things.
  6. Anything tied to your social security: Hopefully, this is a no-brainer. Don’t post your credit card information, maiden name, phone number, or anything else that can be tied to your social security card. There are people out there that will do anything they can to steal your identity.

We love social media and want you to have a safe, enjoyable experience online. What are other tips you’ve learned for staying safe on social media?

 

7 Ways to Kick your Creative Block to the Curb

Posted by | Business Tips, Design, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

 

When it comes to marketing and design, creativity is key. So what do you do when you’ve hit the creative wall? We’ve come up with 7 different ways to get the ball rolling.

1. The more the merrier!

Coming up with new and innovative ideas can be a challenge, so don’t be afraid to surround yourself with as many minds as possible. If there’s one thing we’ve learned here at the Duo office, it’s that there is power in numbers. We have brainstorming sessions almost daily to meet together as a team and bounce ideas off of each other.

2. Bad ideas can turn into good ideas.

Write every idea down. You wouldn’t believe some of the terrible ideas we’ve come up with – and you wouldn’t believe how many of those terrible ideas have turned into some of our very best! Coming at a project from a completely new angle can open up a world of possibilities. Don’t count any ideas out!

3. Food is fuel.

This might just be us, but treats always help fuel the conversation. We keep a bowl full of sugary goodness in our conference room to aid in the brainstorming process.

4. Mix it up!

Sometimes all it takes to pin down that winning idea, is a change of scenery! We work hard to make sure our workspace is conducive to the creative process, but occasionally, we’ll take a walk down the street to mix things up. Giving your mind a little fresh air never hurt!

5. Research, research, research.

I know, I know. We hear the word research and dark clouds start forming above our heads. But it doesn’t have to be that way! Pinterest is a great tool for boosting creativity. And who doesn’t love Pinterest? It’s extremely important to know what other people are doing to successfully market themselves. We can draw inspiration from those campaigns and add our own stellar ideas to kick it up a notch!

6. Let it linger.

Sometimes time is creativity’s best friend. Don’t be afraid to step away from a project, let it marinate, and come back to it!

7. Take the first step!

Most importantly, don’t let time become creativity’s worst enemy! Take the first step. Our ideas are so often squashed by doubt and never have a chance to make their debut. The most important step to overcoming the creative block, is taking the first step.

firststep-02

 

 

Snapchat Filters for Business

Posted by | Business Tips, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

Snapchat has risen in popularity since it’s introduction in 2011. With more daily users than Twitter, it’s no wonder more and more businesses are turning to it for marketing help. There are companies, like Sour Patch Kids and Food Network that dominate at using Snapchat. Other businesses struggle in using the social media platform to their advantage. Snapchat can seem like a foreign concept, so we’re here today to discuss one of our favorite, simple ways to use Snapchat for business.

Snapchat has a feature called filters. When you take a picture, you can choose to add a filter to your image. Filters can change the coloring of your image or add a fun overlay to your image.  Here are a couple examples of the filters available here in Logan:

img_9632 img_9631

Snapchat offers two kinds of custom filters: community and on-demand. Community filters can be uploaded by anyone and are free to set up for cities and public locations. On-demand filters can be purchased by businesses and individuals – these are the filters we love to use for marketing. You can find more information on geofilters here: https://www.snapchat.com/geofilters.

screen-shot-2016-09-13-at-12-03-31-pm Snapchat will let you upload your own design or you can create one on their website. If you choose to make one online, there are pre-designed options for birthdays, celebrations, or even weddings! We recommend using your own design so you can have your logo as part of the graphic.

Once you have designed your filter, you will need to select dates, and the area where you want the filter to be available. You can have a filter available for anywhere from one hour to 30 days. The location needs to be a minimum of 20,000 square feet.

screen-shot-2016-09-13-at-12-18-51-pm

After you have submitted your filter, it is sent on for approval. If Snapchat doesn’t feel the filter is appropriate they won’t allow it to be uploaded. We suggest reading through their guidelines to get an idea of their standards for filters. At the end of your filter campaign, you can access a report that details the view and uses of your filter.

Recently, we experimented with Snapchat filters for a few of our clients. Here are a few things we learned:

  • Snapchat filters are best when your audience is between ages 13-34 because this is the age group that is using Snapchat the most.
  • Make your filter easy to use. We tried creating a graphic with a pair of glasses for an eye doctor client and found that it was difficult to line up the glasses with someone’s face.
  • Advertise about your filter.

We hope you enjoyed learning more about Snapchat filters. If you would like to discuss a Snapchat marketing strategy, please give us a call!

 

Let’s talk about the Facebook Updates

Posted by | Business Tips, Facebook, Social Media | No Comments

“Overall, we anticipate that this update may cause reach and referral traffic to decline for some Pages. The specific impact on your Page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact than if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience are likely to share with their friends. As always, Pages should refer to our publishing best practices.”

– Lars Backstrom in a recent post on Facebook Newsroom: http://newsroom.fb.com/news/2016/06/news-feed-fyi-helping-make-sure-you-dont-miss-stories-from-friends/

There you have it – straight from the metaphorical Facebook horse’s mouth. The new update will likely cause a decline in reach and referral traffic for pages. But, 
we’re not worried. Here’s why:

  1. We’ve always said “social media is meant to be social”. Meaning businesses and brands should be creating content people want to share – not just telling people to buy your product or come into your location. Keeping your content social, engaging, and sharable is now important for two reasons: One – the more your audience shares your posts, the more your audience will grow. Two – we believe that creating a relationship with your potential customers encourages sales, etc. more than directly asking your followers to buy ever will.
  2. We’ve got a sneaking suspicion that at least part of the reason Facebook makes these changes is to please their shareholders. So, yes, that means that you’ve got to pay Facebook to keep your content visible. But, that’s nothing new. We’ve been paying Facebook advertising dollars for a while now – long enough to tell you that Facebook is good at pleasing the brands that are paying them too. The combination of great content + targeted advertising dollars is a great recipe for success.

Keeping your brand “social” on social media

Posted by | Business Tips, Marketing Help, Social Media | No Comments

peopletalking_sm

Here at Duo, we are firm believers that one of the reasons social media marketing is so effective for a brand is that it provides an opportunity for a consumer/client to create a “relationship” with a brand. People don’t go on social media because they want to be sold to, they want to interact, create connections, and be social! We’ve come up with a few tips for how to keep your social media accounts “social” and interactive so that your clients and consumers can create a personal relationship with your brand.

  • Respond to comments – especially negative ones.
    Responding well to negative comments on your posts/page/timeline/etc. can go a long way. Huggies is a really good example to follow of how to appropriately respond to negative feedback on Facebook. We’re big fans of turning negative feedback into a positive experience for the client or customer and it’s great PR too. Responding to comments helps the follower know that you care about their feedback – for better or for worse.
  • Post “personal” content.
    We don’t mean that you need to share your home address or social security number on your brand’s timeline. But we do mean that you should show your face on occasion. It’s much easier to connect with a brand when there’s a face behind the brand. Picture and video content continue to be the highest performing types of content across social media platforms. Let people feel like they can “get to know” the CEO of your brand and create a relationship of trust.
  • Reach out to other brands and potential customers/clients.
    Many of the brands I personally follow on Twitter are brands who reached out to me first. Creating a connection and a relationship of trust can happen the same way in “real life” as it does on social media. Find things in common, communicate, share… they don’t call your Facebook connections “friends” without reason. LinkedIn is one of the most important places to really interact with your followers.

What other tips would you include?

Top YouTube Videos of All Time

Posted by | Fun Stuff, Music, Social Media | No Comments

YouTube has become one of the largest social networks on the internet and it is the 2nd most used search engine behind Google. Over 100 hours of video are uploaded every minute and 100 million people visit the site every month. In this blog post we decided to highlight some of the shining stars of YouTube. Here’s a list of some of the top YouTube videos of all time.

All Categories: Most Viewed Video of all time – Gangnam Style

Autos & Vehicles: Volkswagen Ad – The Force

Comedy: Charlie Bit My Finger

Nonprofits & Activism: Kony 2012

Travel & Events: Turkish Airlines – Kobe vs. Messi

These 5 videos were the number one in their categories and together they equaled 2,564,548,209 views, averaging 512,909,642 views each. The total amount of time viewing these videos was 179,118 years! Are these videos deserving of their view count? Are they worth viewing at all? Let us know what you think in the comments below:

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