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Duo Group | Best Utah Marketing Blog

6 Most Memorable Advertising Campaigns

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We’ve polled the office and the answers are in! Here are the 6 most memorable ad campaigns for all of us here at Duo:

Pepto Bismol

Nobody wants to talk about diarrhea. Really, nobody. But let’s be honest, we’ve all been there! We found that everyone in the office knew the song and more than half of us admitted that we sing the song when we’re not feeling well to see if Pepto Bismol is our best bet. That’s effective marketing at its finest, folks.

McDonald’s | I’m Lovin’ It

A fun catch-phrase is all it takes to set the world a’blaze!

Chili’s | Baby Back Ribs

Everybody knows the Chili’s Baby Back Ribs jingle – then you throw in a dream team like N’Sync and you’ve got yourself a winner.

Taco Bell

We remembered this one from 2001. I think we’re seeing a pattern here. It’s all in the music or catch phrase.

Old Spice

These Old Spice commercials became an instant classic. Humor + an attractive male = memorable.

Mountain Dew | Kick Start

Puppy-Monkey-Baby. Equal parts disturbing and captivating. All we can say about this is, even the worst ideas can leave a lasting impression. However weird it might have been, it definitely stuck out!

 

These advertisements use a combination of visually captivating elements along with catchy phrases or tunes to resonate with their audiences. No matter what your ad campaign might be, think about what it takes to leave a lasting impression.

Best Christmas Commercials of 2016

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We love commericals this time of year. Marketing teams come up with the most creative ideas and we can’t get enough of them. The holidays are a great time to learn a few things about marketing that can be used in your own strategies.

Here are some of our favorite holiday commercials we’ve seen and what you can learn from them:

This heartwarming commercial is for Amazon Prime:

What we love about this commercial is the story it tells. Amazon got their point across (and made us tear up) in less than two minutes and with very little dialogue. Viewers may not actually need the product shown in the video, but because it was a memorable commercial, consumers will remember Amazon Prime and associate good feelings with the brand.

Beats by Dre – a daring, but fun commercial that can’t be overlooked:

This commercial is full of familiar faces and we all know how powerful celebrity endorsements can be. Finding a key influencer in your target audience can be really valuable – especially in product marketing. This video really shows the value of a great endorsement.

Combine Star Wars and miracles and you get a commercial that’s hard to forget:

Duracell does a great job at using an effective tagline. “Powering children’s imaginations” is a phrase that can create great feelings in anyone’s heart. This commercial does really well at telling a story to create an emotional connection. The commercial took us into a new world of a child’s imagination in very little time.

 

 

What are your favorite Christmas commercials you’ve seen this year?

 

Developing Your Marketing Plan for the New Year

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As 2016 comes to a close, it’s time to start thinking about your marketing plan for the upcoming year. Here are a few guidelines to help you make the most of your marketing plan in 2017.

Businesswomen Corporate Marketing Working Concept

Start By Reviewing Last Year’s Performance

Even if you didn’t have a structured marketing plan in place for 2016, it’s still a good idea to review the year. Take notes on what promotions or sales went well, and what your followers responded to.

 

Define Essential Components for Your Year

Get organized and make a list of the categories that you think will be successful in the upcoming year. Balance reoccurring promotions with some fresh ideas to keep your followers interested. Evaluate all of your social media outlets and see what strengths they hold.

 

Define Your Budget and Tactics

Once you start to form your goals for the new year, you can put a budget together. Look at the entire year and see when you might need more of your budget. For example, if you have a seasonal best seller you want to allot a higher budget towards that season to promote your item.

#foodandfeelings

Posted by | Facebook, Food for thought, Fun Stuff, Marketing Help | No Comments

Today we’re talking about #foodandfeelings. Because who doesn’t want to talk about food and feelings, right?

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Throughout history, food has been a social experience. When was that last time you went to a party without food? Right?

Our friends in South Korea are a great example of this. They eat meals with their families regularly. Did you know the word for family in Korean literally means “those who eat together”? Food is a tradition. It pulls at our heartstrings and creates nostalgia. Posts about food on social media are wildly successful for that very reason. Instagram is where most food posts were first seen. It didn’t take long for Facebook to catch up, with hundreds of video posts about the next unimaginably delicious recipe!

So how can we incorporate #foodandfeelings to non-food related businesses and products? This is a question we ask ourselves often for the various clients we work with.

If we recognize that the success of those posts is found in the tradition, nostalgia, and feelings they provoke, we have to brainstorm what will create similar emotional ties with our own consumers.

That’s our challenge to you! Consider what emotional ties your business offers its consumers and use those ties to create meaningful relationships.

 

Duo PB Lovin’

Posted by | Duo Faves, Duo Holiday Recipe, Food for thought | No Comments

November is National Peanut Butter Lovers Month. We have quite a few peanut butter lovers here in the Duo office! In celebration of this great month, we’re going to share a few of our favorite peanut butter recipes.

Heather & Jaimie’s Favorite – Chex Muddy Buddies

fall_muddybuddies

Image and recipe from: http://www.chex.com/recipes/chex-muddy-buddies/

Lance & Marcie’s Favorite – Peanut Butter Cookies

(With an important note to only use the best peanut butter: Jif or Skippy)

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Image and recipe from: http://www.simplyrecipes.com/recipes/peanut_butter_cookies/

Elise & Alisha’s Favorite – Homemade Reese’s

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Image and recipe from: http://www.thecomfortofcooking.com/2014/01/homemade-reeses-peanut-butter-cups.html

 

Social Media Safety: What NOT to Post

Posted by | Business Tips, Facebook, Food for thought, Privacy, Social Media | No Comments

Friends Connection Digital Devices Technology Network Concept

Social media is a great place to keep up on current events and reconnect with friends. We all enjoy the cute dog pictures and delicious recipes that fill our news feed, but there are a few things that may not be appropriate to post for the world to see. We suggest that you think twice before posting any of these:

  1. Vacation photos while you are ON vacation: You might as well post “I’m out of town come rob my house” when you post these. People see your beautiful beach toes and can put two-and-two together. To protect your home from unwanted guests, post the pictures once you are home.
  2. Naked Baby Pictures: They are cute, but be careful. There are weirdos out there that might use your child’s picture in harmful ways.
  3. Pictures of other people’s kids: Some people don’t want their kids all over social media. It’s better to respect their privacy, so unless you have their permission, don’t post a picture of their kiddos.
  4. “Check-In’s”: Facebook rolled out this feature in 2010 which allowed you to post exactly where you are at any given time. It might be fun, but it’s another open way for people to either see that you’re not home, or to stalk you in other ways – if you like this feature, we suggest checking in as you’re leaving the restaurant or other location. That way, you can still say you were there, without letting people know when. Don’t do this for places you frequent like, you know, your home.
  5. Personal addresses: Never post anything that can lead a stalker to your neighborhood. For instance, when your friends are engaged and invite you to post your addresses in a Facebook group, it’s better to share that information in a private message. We want to believe that everyone in that group has good intentions, but you can’t always trust that they won’t use your address for inappropriate things.
  6. Anything tied to your social security: Hopefully, this is a no-brainer. Don’t post your credit card information, maiden name, phone number, or anything else that can be tied to your social security card. There are people out there that will do anything they can to steal your identity.

We love social media and want you to have a safe, enjoyable experience online. What are other tips you’ve learned for staying safe on social media?

 

Duo Pumpkin Lovin’

Posted by | Duo Faves, Duo Holiday Recipe, Fun Stuff | No Comments

pslcind

‘Tis the season for all things pumpkin flavored! Earlier this week, we all tried the Johnny O’s Spudnuts Pumpkin Spice + Cream Cheese Frosting spudnut of the week and I know I’ve been dreaming of all the pumpkin flavored things ever since! Today, we thought it would be fun to share a few of our favorite pumpkin recipes for you to try this fall.

Jaimie’s Favorite – Pumpkin Soup

Image and recipe from: http://thepioneerwoman.com/cooking/pumpkin-soup/

Image and recipe from: http://thepioneerwoman.com/cooking/pumpkin-soup/

Heather’s Favorite – Pumpkin Muffins

Image and recipe from: http://www.stockpilingmoms.com/2013/09/pumpkin-spice-chocolate-chip-muffins/

Image and recipe from: http://www.stockpilingmoms.com/2013/09/pumpkin-spice-chocolate-chip-muffins/

Lance & Marcie’s Favorite – Pumpkin Spice Poke Cake

Image and recipe from: http://www.plainchicken.com/2013/11/pumpkin-spice-poke-cake.html

Image and recipe from: http://www.plainchicken.com/2013/11/pumpkin-spice-poke-cake.html

 

Alisha’s Favorite – Dinner In a Pumpkin

dinnerinpump

Image and recipe from: http://www.food.com/recipe/dinner-in-a-pumpkin-104191

Elise’s Favorite – Libby’s Famous Pumpkin Pie

libbyspumpkinpie

Image and recipe from: http://www.marthastewart.com/315393/libbys-famous-pumpkin-pie

Writing for Social Media: Finding Your Voice

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Vintage style photo of the microphone in recording studio .

Tone of voice isn’t just what you say, but how you say it. Finding the right words and using them in the correct rhythm can develop your company’s personality. This personality needs to be represented in the company website, social media, emails, packaging, and more.

When you are marketing your company, you are building your brand. This is important to keep in mind because you want to convey the personality, or voice, of the people that make up your brand. This personalized voice will help set your brand apart from the rest, giving you a recognizable and unique feel. Having a unique voice will also help build trust in your brand from a client’s perspective. When a client feels like they know a brand, they are more likely to use that brand, and then become a returning customer.

So now that we’ve covered the basics on why your brand should have its own voice, we’ll talk about what to do and what to avoid while developing your brand.

Where to start:

Go back to your company’s roots. What was the foundation to your company? What sets you apart from your competitors? To help you figure this out, we recommend revisiting your company’s mission statement. Try to gain inspiration from things your company has already established.

What Does Your Company Sound Like?:

Here at Duo, for example, we specialize in communicating with social media, which tends to have a relaxed tone of voice. We can get away with using #FunnyFriday or abbreviating words. When someone reads the Facebook page of an ad agency, they want it to be relevant, entertaining, and valuable.

For some of our medical clients, on the other hand, it would be inappropriate to use such a relaxed tone when communicating to the audience. When someone reads the social media page of a hospital, they want to feel safe, reliable, and consistent.

Another way figure out your voice is to know if your company uses informal or formal language. So in an email for example, do you want the message to be:

We are here to inform you of a new offer”

or

“Check out the new deals goin’ down this week”

Using colloquial terms in your communication will give you personality, but is it the personality you would like to give off? If you decide that slang vocabulary is right for your social media and costumer approach, you still need to make sure you maintain a professional voice for things like legal documents or contracts.

Pronouns and Grammar

How do you determine your company’s communication when talking to the customer? If you frequently use “you’ or “your”, it can be viewed as overly self-interested. Try to balance the times when you need to have a personal sound or when you need to sound more distant and avoid a pronoun all together. For example, saying:

“You won’t need to…”

vs.

“There’s no need to…”

With the emphasis on great content these days, companies can forget to focus on proper grammar for their voice. Use grammar as your guide, but be willing to adapt when appropriate. Some rules might seem too stuffy for your taste, for example:

Whom vs. Who

When used in speech, especially on social media, whom can sound overly proper. The difference between the two words has little impact on the ability to understand the sentence, so it is best to choose the word that sounds the best in the sentence, and fits your company’s personality the best.

In the end, it’s about writing in a way that best communicates your message. Find what works for your company and be consistent.

7 Ways to Kick your Creative Block to the Curb

Posted by | Business Tips, Design, Food for thought, Marketing Help, Social Media, Uncategorized | No Comments

 

When it comes to marketing and design, creativity is key. So what do you do when you’ve hit the creative wall? We’ve come up with 7 different ways to get the ball rolling.

1. The more the merrier!

Coming up with new and innovative ideas can be a challenge, so don’t be afraid to surround yourself with as many minds as possible. If there’s one thing we’ve learned here at the Duo office, it’s that there is power in numbers. We have brainstorming sessions almost daily to meet together as a team and bounce ideas off of each other.

2. Bad ideas can turn into good ideas.

Write every idea down. You wouldn’t believe some of the terrible ideas we’ve come up with – and you wouldn’t believe how many of those terrible ideas have turned into some of our very best! Coming at a project from a completely new angle can open up a world of possibilities. Don’t count any ideas out!

3. Food is fuel.

This might just be us, but treats always help fuel the conversation. We keep a bowl full of sugary goodness in our conference room to aid in the brainstorming process.

4. Mix it up!

Sometimes all it takes to pin down that winning idea, is a change of scenery! We work hard to make sure our workspace is conducive to the creative process, but occasionally, we’ll take a walk down the street to mix things up. Giving your mind a little fresh air never hurt!

5. Research, research, research.

I know, I know. We hear the word research and dark clouds start forming above our heads. But it doesn’t have to be that way! Pinterest is a great tool for boosting creativity. And who doesn’t love Pinterest? It’s extremely important to know what other people are doing to successfully market themselves. We can draw inspiration from those campaigns and add our own stellar ideas to kick it up a notch!

6. Let it linger.

Sometimes time is creativity’s best friend. Don’t be afraid to step away from a project, let it marinate, and come back to it!

7. Take the first step!

Most importantly, don’t let time become creativity’s worst enemy! Take the first step. Our ideas are so often squashed by doubt and never have a chance to make their debut. The most important step to overcoming the creative block, is taking the first step.

firststep-02

 

 

Writing for Social Media 101

Posted by | Business Tips, Uncategorized | No Comments

Email content marketing strategy illustration concept

When we’re creating content for our social media posts, we focus a lot on the “voice” of the client. Many of our clients are healthcare clients. The voice of the typical healthcare client is more professional and clinical than a brand like Target or Taco Bell’s voice would be. On the flip side, we also represent some restaurants – each of which have their own, unique voice and can typically have a more “playful” voice. Regardless of the voice of your brand, there are certain things that help any brand maintain a professional presence on social media. The tips we’re providing today will be general guidelines that are good to follow for any brand. We’ll write a follow up blog post later to discuss how to determine and develop the voice of your specific brand.

  1. K.I.S.S. – Keep it Simple, Stupid. (Side note: In most instances, calling your audience “stupid” is probably not a good idea. This acronym is a good illustration for what we’re trying to convey, so we’re allowing ourselves to break the rules here.)  Though not all platforms limit the number of characters like Twitter does, it’s still beneficial to say what you need to say in as few words as possible. The average attention span of someone on social media is about 8-12 seconds. This means that communicating the information you need to share in the shortest way possible is the easiest way to ensure that the reader is getting all the information you need them to have.
  2. Ask Questions. Asking questions is a great way to get people to engage. Ask in a way that allows people to share their opinions and experiences. Pro tip: avoid asking questions that can easily lead to negative feedback. It’s best to keep a positive feel whenever possible.
  3. Tell Your Reader What to Expect. If you’re sharing a link to your newest blog post, create a caption that explains what the reader will be reading and learning about when they click through to the article.
  4. Triple Check Spelling & Grammar. Although one of the easiest ways to get a response from your audience is a blatant spelling error, we don’t recommend it. When you’re representing a professional brand, it’s important to be just that – professional. If you were creating a brochure or marketing piece for your company, you’d spell-check before sending to print, right? Social media posts are marketing “pieces” that represent your brand in a similar fashion. Proof read before you post is the new think before you speak.
  5. Determine Your Voice. As mentioned before, we’ll be writing a detailed post on this later. However, as a general rule, it’s important to consider the voice of your brand when creating content. Does your brand use words like “ain’t” and “fleek” or is it best to stay away from slang?

Following these simple tips can help you keep your brand’s social media presence polished. Stay tuned for another blog post on how to develop a professional voice for your brand!

 

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