There are over 150 million active Pinterest users. Sharing ideas, recipes, crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business?
For this post, we wanted to focus on Pinterest use for businesses that offer services.
Many of our clients are hospitals. For these clients, we like to pin relevant health articles that fit the theme of the month – i.e. October being Breast Cancer Awareness Month. The best way to do this is to start pinning about a month in advance. We also recommend creating boards that relate to the service lines available in your hospital or clinic. Themes like “healthy food” or “sports injury” are great general boards to address topics your service lines would cover.
Weddings, events, and decor are all very popular content on Pinterest. Having a Pinterest account for your event center can help showcase what has happened at your location and generate fun ideas for future clients. If you organize the boards in a clear and understandable way, potential brides and event coordinators can see your style. It also helps to show that you are trendy and fun.
There is a definite need for more professional articles on Pinterest. Accounting firms can generate graphics with tips for budgeting. A lawyer could show divorce statistics in a pinnable, creative infographic. To show more of your brand and the values represented by it, create a “Words to Live By” board with quotes and motivation. A real estate agent could pin trendy home decor ideas or tips for buying your first home.
Use Pinterest to show potential customers what you are capable of by pinning images of past projects. You can also create boards that showcase home decor ideas and smaller-scale DIY projects that a customer might like after they’ve moved in.
Be creative in your field and think outside of the box. Pinterest is a great way to showcase your company, your skills and services, and the personality of your team.