Remember when social media marketing was “free”? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted – because there was no algorithm and no need for paid advertising. Those were the days, right? It’s...
Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
In today’s blog post, we’re getting tactical. Implementing this one piece of advice can have a huge impact on your business or practice. When you sell a product or service online or in-person, new customers are always curious about what other people think...
There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...
Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...
When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...