Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...
Remember when social media marketing was “free”? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted – because there was no algorithm and no need for paid advertising. Those were the days, right? It’s...
Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...
When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it’s also one of the most important things you can do for your business. Knowing what people are...
If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...