Social media is a large portion of a smart marketing plan. With so many social media platforms available, how do you choose which is best for your company? Do you use all of them? Do you pick just one? We’ll help answer some of these questions for you, so you’re able to decide which platform will be best for your company. By choosing the correct platform and optimizing your reach, you can grow your audience, which can help grow your customer base. This active online presence will also help you create and maintain meaningful relationships with existing and potential customers.

Let’s chat about three of the most useful and popular social media platforms that each target different audiences. Facebook, Twitter, and Instagram are all useful tools that can propel your company to the next level if used well. Instagram is especially useful if you have a lot of personalized pictures and videos to use as your content. Original content almost always does better on platforms when compared to general stock images. Instagram is a great platform for everything from event centers to custom cabinet design. With Facebook, you can share blog posts and articles to create discussion about your product or service. All companies can benefit from creating and maintaining an active presence on Facebook. Twitter has more of a niche group which can make it either incredibly useful for a company or entirely useless. It’s important to compare Twitter’s demographic to your own before choosing this platform. Twitter can be useful for sharing content several times a day that links to your website, landing pages, or blog posts. This can help create brand awareness among the group of people you’re trying to reach – if they’re part of the Twitter demographic.

The key to choosing which social media platform is best for your company is understanding who your target audience is and deciding what type of content to share to benefit your customers. Social media is a place where you can create meaningful relationships and learn more about your customer’s interests and experiences. Social media can create a place to receive feedback which can help you improve your products, services, and your organization overall. At Duo Marketing Group, we’ve got a team of skilled and experienced social media marketers who are ready to help you and your company. If you’ve got any questions or would like to work with us, give us a call at 435-755-0595.