According to Facebook, “1 out of every 5 minutes on mobile is spent either within Facebook or Instagram.” Maintaining a Facebook presence for your brand gives you access to a huge market. Facebook can be used as a means for advertising and reaching your audience as well as a space to create the “voice” of your company and connect with potential clients, patients, and customers.
Recent statistics show that Instagram has 400 million monthly active users. This allows your company to reach a huge brand in a highly visual way – which something consumers want. Through videos and images, you can tell a story that allows your followers to create a relationship with you and your company.
Twitter users create about 500 million tweets each day. It’s important that you are a part of that conversation. Twitter is a great way to get your brand out there and allow people to interact with your brand differently. From large corporations to small businesses, people are connecting on Twitter. We love Twitter because it’s especially social. Having an active role on Twitter allows customers to give feedback and gives you the chance to be the voice of your brand.
80% of Pinterest users are women. 92% of pins on Pinterest come from this demographic. Pinterest is especially great for healthcare brands and other brands where women often have a heavy influence on the decision to choose your brand. Visual content is king when it comes to social media and Pinterest is all about great images and pictures. Pinterest can also be a good resource for driving traffic to your website.
Youtube is the second largest search engine on the internet. We love creating video content for our clients and helping them develop a library of videos to tell the story of their brand. Having great content on YouTube can also provide great content for your other social media platforms.
LinkedIn has over 40 million students & recent graduates – this means that LinkedIn is especially great for healthcare brands because this is the demographic of people who are starting to make healthcare decisions. LinkedIn is a great platform for representing you and your brand in a highly professional way and reaching a relevant audience of professionals.