2020 has been a fast-paced, constantly changing year for many people, and that isn’t any different for social media. With so many people spending more time at home on social media this year, there have been a fair amount of trends that have come and gone.
Here are a few trends to keep an eye on for 2021.
Trend #1: Using Memes on Social Media Accounts.
Let’s face it, it has been a meme-worthy year. Memes aren’t new to the social media world by any means, but they have gained in popularity over the past year. Memes started in the mid-1990s and have grown with the internet over the years. As long as people are staying home and looking for entertainment, memes will continue to grow.
Trend #2: TikTok
TikTok was the most downloaded app in the app store in 2020. This new platform has had its ups and downs throughout the year, and it is still up in the air if it will stay around in the long run. TikTok is a combination of music, dance, and short video content. TikTok is a great place to market for younger audiences by using influencer marketing.
Trend #3: Social Media Stories
Social media stories first started on Snapchat, but other media outlets like Instagram, Facebook, and Twitter have added the feature. Stories allow your audience to see a glimpse of what is happening in your everyday life. They are a simple and easy way to connect and engage with your audience.
Trend #4: Using Social Media to Communicate
Many companies have social media to promote their products and services, which allows customers to easily connect with them. Social media has become an essential channel of communication from consumers to the company. By responding quickly and effectively, you can create a trusting and reliable brand for your company.
It is vital to keep up with social media trends so your business can use social media effectively. Social media is rapidly changing, but using it correctly can help you stay connected with your audience.
If you’re not sure where to get started, you can call 435-264-1819 to get advice from one of our marketing experts.
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Frequently Asked Questions
+ How can Duo Marketing Group help my business leverage trends like memes and TikTok for marketing?
Duo Marketing Group stays on top of social media trends so your business doesn’t have to. Whether it’s jumping on a trending meme format or developing a TikTok presence, their team knows how to adapt these trends in a way that feels authentic to your brand rather than forced. Not every trend is right for every business, and Duo helps you identify which ones are worth your time and which to skip. The result is content that feels current and relatable without sacrificing your brand voice.
+ What strategies does Duo Group recommend for using social media stories to engage customers?
Stories are one of the most effective tools for driving consistent engagement because they create a sense of urgency and exclusivity — they’re gone in 24 hours, which encourages followers to check in regularly. Duo recommends using stories for behind-the-scenes content, quick tips, polls, Q&As, and time-sensitive promotions. The informal nature of stories also makes them a great place to show the human side of your business, which builds trust over time. Posting to stories several times a week keeps your brand visible at the top of your followers’ feeds without overwhelming their main feed.
+ How is Duo Marketing Group integrating AI into its social media marketing services?
Duo is actively incorporating AI tools to enhance content strategy, streamline workflows, and improve campaign performance for their clients. AI helps with tasks like identifying trending topics, optimizing posting schedules, generating content ideas, and analyzing what’s resonating with specific audiences. Rather than replacing the creative and strategic thinking that goes into great marketing, AI tools amplify it — letting Duo’s team focus on the work that requires a human touch. Clients benefit from faster turnarounds and smarter, data-informed decisions across their social channels.
+ What are the benefits of using TikTok as part of a social media marketing campaign?
TikTok offers something few platforms can match: the ability for a piece of content to go viral and reach a massive audience regardless of your follower count. Its algorithm is built around content quality and engagement rather than existing audience size, which levels the playing field for smaller businesses willing to show up consistently. TikTok also skews toward younger demographics, making it an ideal channel for brands looking to build awareness with Millennial and Gen Z consumers. With the right strategy, even a modest TikTok presence can drive meaningful website traffic and brand recognition.
+ How does Duo Group tailor social media strategies to strengthen brand-customer connections?
Duo takes the time to understand each client’s brand voice, audience, and goals before building a social strategy, which means the content they create actually sounds like the business — not like a generic marketing template. They focus on two-way communication: responding to comments, engaging with followers, and creating content that invites conversation rather than just broadcasting messages. Over time, this approach builds a community around your brand, not just a follower count. Strong brand-customer connections lead to better retention, more referrals, and customers who genuinely advocate for your business.