2020 has been a fast-paced, constantly changing year for many people, and that isn’t any different for social media. With so many people spending more time at home on social media this year, there have been a fair amount of trends that have come and gone. 

Here are a few trends to keep an eye on for 2021.  

Trend #1: Using Memes on Social Media Accounts. 

Let’s face it, it has been a meme-worthy year. Memes aren’t new to the social media world by any means, but they have gained in popularity over the past year. Memes started in the mid-1990s and have grown with the internet over the years. As long as people are staying home and looking for entertainment, memes will continue to grow. 

Trend #2: TikTok

TikTok was the most downloaded app in the app store in 2020. This new platform has had its ups and downs throughout the year, and it is still up in the air if it will stay around in the long run. TikTok is a combination of music, dance, and short video content. TikTok is a great place to market for younger audiences by using influencer marketing. 

Trend #3: Social Media Stories

Social media stories first started on Snapchat, but other media outlets like Instagram, Facebook, and Twitter have added the feature. Stories allow your audience to see a glimpse of what is happening in your everyday life. They are a simple and easy way to connect and engage with your audience.  

Trend #4: Using Social Media to Communicate

Many companies have social media to promote their products and services, which allows customers to easily connect with them. Social media has become an essential channel of communication from consumers to the company. By responding quickly and effectively, you can create a trusting and reliable brand for your company. 

It is vital to keep up with social media trends so your business can use social media effectively. Social media is rapidly changing, but using it correctly can help you stay connected with your audience. 

If you’re not sure where to get started, you can call 435-755-0595 to get advice from one of our marketing experts.