When planning and creating a website, the most important thing to keep in mind is what your visitors will want to see and how to make them fall in love with your website (and never want to leave!).
Below are some of the top things that will please your website visitors and keep them around for longer to read or interact with more of your content:
1. Clear Navigation
Your potential clients’ time is valuable and they are not visiting your website to waste it. Getting lost on your website will only infuriate visitors and make it hard to connect with them. If you want to make it as easy as possible for your visitors, label your navigation pages intuitively.
For example, using page names like ‘About’, ‘Shop’ and ‘Contact’ is intuitive to your visitors, and they don’t have to think too much about what each of them means before they click, rather than using things like ‘My Journey’, ‘The Collections’ or ‘Reach Us’.
Those things may be more creative and fun, but it takes a little extra effort for your visitors to understand what they really mean.
2. Different Options to Contact You
Just having a contact form is not enough! Some people hate contact forms and just won’t use them because they are too restrictive and impersonal. Some people hate calling people, so just a phone number isn’t enough either. You don’t want your lack of contact options to be a barrier to people getting in touch with you – especially if you’re selling services!
The best things to include on your contact page are an email address, social media links (some people prefer to get in touch via Facebook or Twitter), a phone number, an address, and a contact form.
3. Testimonials or Reviews
People generally want to make sure they are spending their money on a product or service from a trusted, tried, and tested source. Putting their mind at ease with unbiased, third-party reviews as soon as they land on your website is the best way to nip any concerns in the bud!
4. An Explanation of What You Do
There is nothing more annoying than landing on a website, scrolling down the page, and still not having a clue what the company actually does. It’s frustrating, and some people won’t even bother scrolling down – if they don’t get the basic information instantly from your home page, they’ll just leave. Keep this description simple and easy to understand.
5. Make it Mobile-Friendly
Many individuals are now visiting websites strictly through their mobile device. For example,
- Mobile device traffic accounts for over half (51.51%) of global online traffic.
- Mobile devices account for 60% of all organic search engine visits in the United States.
- 53% of online shopping traffic comes from mobile phones.
In the hustle and bustle of life, it is easy to check a link or make a search on your phone rather than pulling out a laptop. Because of this, you should ensure that the mobile version of your website is user-friendly! This step can be overlooked, and it is important to remember the different ways customers consume information.
Make a brilliant first impression with a homepage that incorporates the elements outlined above. If you need help with your website or reaching your potential clients, visit our website and/or give us a call!