5 Social Media Trends to Watch For in 2022

1. Tik Tok will dominate the social media space. 

In the last 2 years, TikTok has seen undeniably fast growth. According to Ben Jeffries, CEO of Influencer.com, TikTok was the world’s most downloaded app in 2020 and was the first non-Facebook app to reach 3 million global downloads. 

With fast growth, it’s easy to assume it will fade — but that doesn’t seem to be the case here. TikTok offers unique opportunities to engage directly with viewers, and major brands such as the NBA and Dunkin’ are leveraging the app to reach new audiences.

In 2022, it is safe to say that TikTok will continue to dominate short-form video in social media and entertainment.

2. Reels will contribute to overall Instagram marketing success. 

Recently Adam Mosseri, Head of Instagram, said that the platform is embracing a paradigm shift

where users are asking for more entertaining video content. This means businesses must begin to embrace that shift as soon as possible to effectively market on the platform going into 2022. Implementing video is a powerful way to create, communicate, and engage with your customers. But simply hitting record isn’t enough anymore – you need something creative that won’t get lost in today’s digital marketing landscape!

As social media continues to grow and expand, people spend less and less time reading text-based posts and more time watching quick, to-the-point videos on Instagram, YouTube, or Facebook. Our attention span has become shorter over generations which means we need quick content that can be entertaining or informative but also engaging enough for viewers’ interests. 

3. Influencer marketing will grow in 2022. 

Influencer marketing is a strong avenue to explore in 2022. Micro-influencers and nano-influencers were more popular than ever during the pandemic, which led to people of all ages engaging with and trusting influencers over actual brands when it came to product recommendations or lifestyle advice. 

4. Organic Instagram video will build intimacy and trust.

Video will continue to be the way to build trust faster with your audience so you can sell more. When

Instagram was founded, it was a photo app, but today it’s more important than ever to use video if you want the work you do on social media to have a real effect on your business’s bottom line.

5. Building Relationships Will Be a Primary Goal

According to research completed by HubSpot, a large goal for marketers in 2022 is to reach new

audiences and grow relationships with customers rather than boosting sales and advertising products. Attention has been turned towards fostering deeper customer relations through social media channels like Facebook or Twitter where brands can engage directly with their followers who will then recommend them to even more people via word-of-mouth. 

If these trends seem overwhelming and you’re not quite sure where to start, we are prepared to help you reach your audience in whatever way that suits you and your brand. For more information, give us a call at 435-264-1819.