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Get to Know Page, Our Newest Addition.

Get to Know Page, Our Newest Addition.

My name is Page Longhurst and I’m one of the new interns at Duo Marketing Group! I have lived in Logan, Utah for my whole life! I love being outside and I am usually found hiking, skiing, boating, or walking my dog. If I’m not outside I’m usually reading or watching a...

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Why We Pick Digital Marketing Over Traditional Every Time

Why We Pick Digital Marketing Over Traditional Every Time

As marketers, we’re asked almost every day which is better between digital marketing and traditional marketing? This question is normally followed up with a comment along the lines of, “I’ve done Facebook before and it never worked, but when I send out a mailer it...

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Creating Content that Matters

Creating Content that Matters

Content marketing is a great way to get people talking about your products, your services, and your company. Creating content that is meaningful is also a perfect way to engage your potential customers and potentially create a community within your target market. If...

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Help Us Welcome Our Newest Addition, Taylor!

Help Us Welcome Our Newest Addition, Taylor!

My name is Taylor High and I am the newest member at Duo Marketing Group! I am originally from Bakersfield, California but made the move to Utah County in the fall of 2015 to attend Utah Valley University. I spent some time in-between majors before finding something...

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Local SEO Mistakes to Avoid

Local SEO Mistakes to Avoid

Your local community is online searching for answers, locations, and services every single day. A large percentage of these searches are coming from their mobile devices. The data also shows that a high percentage of the local community, the ones doing these searches...

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Crafting Memorable Messaging

Crafting Memorable Messaging

Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...

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Our Marketing Recommendations

Our Marketing Recommendations

As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options.  #1:...

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We’re Not Your Typical Agency

We’re Not Your Typical Agency

You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...

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Key Insights to Enhance Your Social Media Strategy

Key Insights to Enhance Your Social Media Strategy

Do the phrases “social listening” or “community conversation” come to mind when you describe your social media strategy? If they aren’t a part of your strategy, it might need some updating. Creating Customer Content Not Company Content Most companies today are...

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Bottleneck Checklist for your Lead Generation Ads

Bottleneck Checklist for your Lead Generation Ads

Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...

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Should You Be Paying for Advertising on Facebook?

Should You Be Paying for Advertising on Facebook?

Remember when social media marketing was "free"? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted - because there was no algorithm and no need for paid advertising. Those were the days, right? It's easy to think that way,...

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Who Would You Hire?

Who Would You Hire?

Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...

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Earned, Paid, and Owned Media & How to Leverage Each One

Earned, Paid, and Owned Media & How to Leverage Each One

There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...

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5 Apps for Creating Awesome Instagram Posts and Stories

5 Apps for Creating Awesome Instagram Posts and Stories

Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...

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It’s A Process

It’s A Process

When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...

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Responding to Negative Feedback and Comments on Social Media

Responding to Negative Feedback and Comments on Social Media

When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...

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Big Marketing Tips for Small Business Marketing

Big Marketing Tips for Small Business Marketing

Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...

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TOF, MOF, BOF… IDK?

TOF, MOF, BOF… IDK?

If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...

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