Blog
Tips to Create a Foolproof TikTok Ad Strategy
TikTok is inarguably the best platform for creating engaging short-form video content today. In 2021, TikTok became the most downloaded mobile app worldwide, generating 656 million downloads. The popularity of this platform and its rise as the go-to platform for...
What’s Trending in Social Media Marketing
As a business, it is important to be in the know on what is trending and make sure that your social media marketing strategy is keeping up. Instagram reels are becoming a more and more important part of an effective social media strategy. Reels are short video clips...
Overcoming a Creative Slump
If you're feeling uninspired and creatively blocked, you're not alone. A creative slump can happen to anyone, and it's often tough to overcome. However, with a little bit of effort, you can get your creative juices flowing again and start producing great work. Here...
Setting SMART Goals for Your Business
Starting a business takes courage, determination, and a lot of optimism. Often, this optimism can be a distraction from creating and reaching realistic goals. Sticking to the SMART method makes setting and reaching healthy goals realistic. Maybe you want to reach a...
Hashtag 101
Did you know that the original social media hashtag dates back to 2007 and was used on Twitter by Chris Messina, a famous actor, director, and producer? His idea behind using the pound symbol was to segregate groups to initiate topic conversations. This idea took off...
Social Content for Your Specific Platform
In January of 1996, Bill Gates wrote a famous essay titled “Content is King”, which was published on the Microsoft website. In his essay, he wrote, “Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” Due to...
5 Keys To Website Creation
When planning and creating a website, the most important thing to keep in mind is what your visitors will want to see and how to make them fall in love with your website (and never want to leave!). Below are some of the top things that will please your website...
Why Is a Facebook Business Page Important?
If you have a Facebook business page or want to set one up for your business, it’s important to ensure you are creating consistently engaging content. This not only helps build brand awareness, but it also helps your followers to learn about what your business does...
building strong relationships with your customers
In this week’s blog, we are going to be focusing on the importance of building strong relationships with your customers. It is important to make sure that your customers are satisfied with your performance. This will ensure that they stay customers for the long-haul....
TikTok VS. Instagram Reels
TikToks and Reels can be very beneficial to marketing your business. They give you a way to share information in an entertaining fashion. In today's blog we’re going to go over the difference of the two and how you could use them to improve your branding, online...
Three Google Ad Campaign Types And When To Use Them
It’s a well known fact that Google Ads is one of the best tools a marketer can use, but knowing how and when to use the countless features the platform offers can prove to be challenging to even the most experienced marketer. In this article, we’ll break down some of...
The Top 5 Instagram Musts
If your Instagram presence isn’t quite as strong as you’re hoping, it may be time to learn how to sharpen up your strategies for getting real, organic followers on Instagram. Below we are sharing five real, authentic, reputation-building characteristics that you can...
Facebook Boosting vs. Facebook Advertising, What’s the Difference?
Facebook boosting vs. Facebook advertising, what’s the difference? This question comes up frequently in both client and sales meetings. It can be tricky to differentiate if you don’t work in the digital advertising realm daily, so we’re here to break it down for you....
Ranked As A Top Digital Marketing Agency In Utah
The expert analysts at Designrush have ranked Duo Marketing Group as one of the Top Digital Marketing Agencies in Utah. We’re excited to be in such great company! You may already have an impression of what you think it would be like to work with a digital...
Ranked As A Top Digital Agency in Utah
The expert analysts at Designrush have ranked Duo Marketing Group as one of the Top Digital Agencies in Utah providing all-inclusive service to grow your brand online: digital marketing/advertising, website design, website development, SEO, design, and more. ...
Meet Mariah!
Hi, my name is Mariah Carlson and I am the newest member of the Duo Team! My job here is to create content, manage social media accounts, and help with running ads. I grew up in Layton, Utah and now live in a small town called Huntsville. I graduated two years ago...
Benefits of Real-Time Marketing
Real-time marketing is when marketers react quickly to national or global events happening online or offline to inject their brand into consumer conversations. Real-time marketing focuses on current trends or events and occurs when you react instead of planning a...
6 Misconceptions About Marketing
Marketing encompasses a broad sphere of ideas and tactics, so broad in fact, that misinformation about marketing sometimes sounds like it could actually be fact. Maintaining this misinformation can be dangerous to your sales efforts and ultimately hurt your marketing...
Level Up Your Digital Presence with GoogleAds
In recent years, the way we market companies has changed completely. No longer are we so focused on billboards and TV ads. More and more, we see online advertising as one of the most effective ways to reach potential clients. Though there are many ways to market a...
2021 Social Media Trends
2020 has been a fast-paced, constantly changing year for many people, and that isn’t any different for social media. With so many people spending more time at home on social media this year, there have been a fair amount of trends that have come and gone. Here...