Blog
Help Us Welcome Our Newest Addition, Taylor!
My name is Taylor High and I am the newest member at Duo Marketing Group! I am originally from Bakersfield, California but made the move to Utah County in the fall of 2015 to attend Utah Valley University. I spent some time in-between majors before finding something...
Local SEO Mistakes to Avoid
Your local community is online searching for answers, locations, and services every single day. A large percentage of these searches are coming from their mobile devices. The data also shows that a high percentage of the local community, the ones doing these searches...
Crafting Memorable Messaging
Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...
Our Marketing Recommendations
As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options. #1:...
How Often Should You Change Your Cover Photo? Facebook Cover Photo Template
Have you ever wondered "How often should I change my Facebook cover photo"? If it has been more than four months since you updated your latest cover photo or video, it's probably time for a refresh. Here are some other reasons or times when you may want to switch up...
We’re Not Your Typical Agency
You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...
Key Insights to Enhance Your Social Media Strategy
Do the phrases “social listening” or “community conversation” come to mind when you describe your social media strategy? If they aren’t a part of your strategy, it might need some updating. Creating Customer Content Not Company Content Most companies today are...
Bottleneck Checklist for your Lead Generation Ads
Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...
Should You Be Paying for Advertising on Facebook?
Remember when social media marketing was "free"? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted - because there was no algorithm and no need for paid advertising. Those were the days, right? It's easy to think that way,...
Who Would You Hire?
Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
How to Get More Client Testimonials and Why They’re So Important
In today's blog post, we’re getting tactical. Implementing this one piece of advice can have a huge impact on your business or practice. When you sell a product or service online or in-person, new customers are always curious about what other people think about...
Earned, Paid, and Owned Media & How to Leverage Each One
There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...
5 Apps for Creating Awesome Instagram Posts and Stories
Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...
It’s A Process
When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...
Responding to Negative Feedback and Comments on Social Media
When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...
Big Marketing Tips for Small Business Marketing
Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...
TOF, MOF, BOF… IDK?
If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...
How to Take Great Photos for Your Instagram Posts
Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...
5 Exercises to Help you Find Your Brand’s Voice
Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...
Facebook Conversion Ad Objectives: Breaking it Down
If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...