Blog

Earned, Paid, and Owned Media & How to Leverage Each One

Earned, Paid, and Owned Media & How to Leverage Each One

There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...

read more
5 Apps for Creating Awesome Instagram Posts and Stories

5 Apps for Creating Awesome Instagram Posts and Stories

Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...

read more
It’s A Process

It’s A Process

When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...

read more
Responding to Negative Feedback and Comments on Social Media

Responding to Negative Feedback and Comments on Social Media

When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...

read more
Big Marketing Tips for Small Business Marketing

Big Marketing Tips for Small Business Marketing

Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...

read more
TOF, MOF, BOF… IDK?

TOF, MOF, BOF… IDK?

If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...

read more
How to Take Great Photos for Your Instagram Posts

How to Take Great Photos for Your Instagram Posts

Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...

read more
5 Exercises to Help you Find Your Brand’s Voice

5 Exercises to Help you Find Your Brand’s Voice

Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...

read more
Facebook Conversion Ad Objectives: Breaking it Down

Facebook Conversion Ad Objectives: Breaking it Down

If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...

read more
Marketing Expense? No, Digital Marketing is an Investment

Marketing Expense? No, Digital Marketing is an Investment

When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...

read more
5 Tips for Working with a Graphic Designer

5 Tips for Working with a Graphic Designer

Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...

read more
Underpriced Attention in 2019

Underpriced Attention in 2019

2018 was great, but it’s nothing compared to what 2019 has the potential to bring for your business. Begin by taking advantage of underpriced attention, creating more content, and restructuring your marketing strategy from a 1+1= 3 strategy to a 1+1+1= 3 strategy....

read more
5 Ways to Prove ROI for Social Media Marketing

5 Ways to Prove ROI for Social Media Marketing

“Social media does not have a high enough ROI to make it worth the money.” If we had a dollar for every time we have been told that by clients… The truth of the matter is that social media content marketing has an important place in a marketing plan. In a study done...

read more
Facebook Marketing 101

Facebook Marketing 101

Did you know? There are around 2 billion Facebook users scrolling Facebook daily, just waiting to discover your product or service. Are you taking advantage of this powerful marketing platform? If not, we’re here today to break down some Facebook marketing basics to...

read more
Holiday Greeting Cards 101: How to Pluralize Your Last Name

Holiday Greeting Cards 101: How to Pluralize Your Last Name

It’s that time of year when the world falls in love… (name that tune) and also when everyone starts to send out holiday and Christmas cards! You’ve survived family pictures, found a card design you like, and now it’s time to sign, stamp, and send your cards out to...

read more
Marketing Magic: The Crimes (and Talents) of Grindelwald

Marketing Magic: The Crimes (and Talents) of Grindelwald

Have you seen the new movie, Fantastic Beasts: The Crimes of Grindelwald? The Wizarding World is a major point of discussion here at Duo since most of us grew up with pretend pencil “wands” in our pockets and bathrobes, praying our Hogwarts letter would come...

read more
5 Tips for Making Better Videos on Your Smartphone

5 Tips for Making Better Videos on Your Smartphone

We get a lot of questions about how to make a quality videos for business using only a smartphone. But the question we hear the most when talking to clients about how to shoot high-quality, professional video on their phone for their business is, “How do you even...

read more
Why Digital Marketing is Not a DIY Project

Why Digital Marketing is Not a DIY Project

The social media world is full of crafts and projects. Have you been on Pinterest lately? With endless amounts of DIY project ideas available, we’ve created a society that operates on doing it themselves. We support the furniture upcycle and hexagon shelving trend but...

read more
Why Your Online Reputation Matters

Why Your Online Reputation Matters

Have you ever taken a moment to Google search your own name? Now’s your time to put your expert social media stalking skills to use. Try it out. You may be surprised by what you find. You may also be surprised to hear that employers hiring prospective employees do...

read more