Blog

How to Take Great Photos for Your Instagram Posts

Mar 13, 2019

Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...

5 Exercises to Help you Find Your Brand’s Voice

Mar 4, 2019

Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...

Facebook Conversion Ad Objectives: Breaking it Down

Feb 18, 2019

If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...

Marketing Expense? No, Digital Marketing is an Investment

Feb 6, 2019

When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...

5 Tips for Working with a Graphic Designer

Jan 21, 2019

Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...

Underpriced Attention in 2019

Jan 11, 2019

2018 was great, but it’s nothing compared to what 2019 has the potential to bring for your business. Begin by taking advantage of underpriced attention, creating more content, and restructuring your marketing strategy from a 1+1= 3 strategy to a 1+1+1= 3 strategy....

5 Ways to Prove ROI for Social Media Marketing

Dec 20, 2018

“Social media does not have a high enough ROI to make it worth the money.” If we had a dollar for every time we have been told that by clients… The truth of the matter is that social media content marketing has an important place in a marketing plan. In a study done...

Facebook Marketing 101

Dec 12, 2018

Did you know? There are around 2 billion Facebook users scrolling Facebook daily, just waiting to discover your product or service. Are you taking advantage of this powerful marketing platform? If not, we’re here today to break down some Facebook marketing basics to...

Holiday Greeting Cards 101: How to Pluralize Your Last Name

Dec 3, 2018

It’s that time of year when the world falls in love… (name that tune) and also when everyone starts to send out holiday and Christmas cards! You’ve survived family pictures, found a card design you like, and now it’s time to sign, stamp, and send your cards out to...

Marketing Magic: The Crimes (and Talents) of Grindelwald

Nov 26, 2018

Have you seen the new movie, Fantastic Beasts: The Crimes of Grindelwald? The Wizarding World is a major point of discussion here at Duo since most of us grew up with pretend pencil “wands” in our pockets and bathrobes, praying our Hogwarts letter would come...

5 Tips for Making Better Videos on Your Smartphone

Nov 13, 2018

We get a lot of questions about how to make a quality videos for business using only a smartphone. But the question we hear the most when talking to clients about how to shoot high-quality, professional video on their phone for their business is, “How do you even...

Why Digital Marketing is Not a DIY Project

Nov 2, 2018

The social media world is full of crafts and projects. Have you been on Pinterest lately? With endless amounts of DIY project ideas available, we’ve created a society that operates on doing it themselves. We support the furniture upcycle and hexagon shelving trend but...

Why Your Online Reputation Matters

Oct 23, 2018

Have you ever taken a moment to Google search your own name? Now’s your time to put your expert social media stalking skills to use. Try it out. You may be surprised by what you find. You may also be surprised to hear that employers hiring prospective employees do...

Why Professional Design Matters

Oct 9, 2018

As we've talked to our clients recently, we've had a few conversations about the difference professional design has made for their business. Whether your company needs door hangers and fliers to be used out in public, or you're based online and you just need a killer...

Let’s Talk About Color!

Sep 25, 2018

Color has a huge impact on how we experience the physical and digital world, but does color really matter when it comes to marketing your business? From all of us here at Duo Marketing Group, we say, "YES!" Color plays a vital part in our conscious decision making,...

10 Marketing Definitions You Should Probably Know

Aug 16, 2018

When working with a marketing agency or a marketing professional, words and phrases get thrown around that could make you feel a little overwhelmed. At Duo, we try to keep things as clear as possible to help you better understand our goals and strategies. The...

Duo’s Do’s and Don’ts of Relationship Marketing

Aug 13, 2018

"Hey *insert name here*! How are you doing? Congrats on your new little one, that's so exciting! Hey, I wanted to give you a heads up about a new prenatal/postnatal program *insert MLM exercise company name here* is working on. I thought you might be interested!" Now,...

Build-a-Bear Pay Your Age Day – A Duo Case Study

Jul 30, 2018

On July 12, Build-a-Bear held an event called, “Pay Your Age Day”. Parents everywhere went into a frenzy and arrived hours early to wait in line to get their children a bear/stuffed friend for a few dollars. But what was originally a brilliant marketing promotional...

The Power of Video on Social Media

Jul 19, 2018

Video has recently and will continue to be a mega trend on social media. So what does this mean for your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. If done...

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Here's What You Really Came For... The Results!

Facebook Advertising

— Law Firm — One of our prestigious law firms wanted to run a campaign that promoted their personal injury services. Taking their budget, we created hyper-targeted ads, remarketing UTM tracking and in depth audience analysis. Here are their results after two weeks, as compared to 30 days prior to their start date:

Web Traffic Increased

362.6%

Potential clients Reached

49,006

Organic Web Searches Increased

54.4%

Facebook Advertising

— Spine Surgeon — A spine surgeon does a very specific survey and can only take a certain amount of qualified leads. Prior to coming on with Duo, the surgeon and his staff would receive hundreds of calls a day that weren’t qualified for his procedure. Starting Sept. 2015, we created a new, cleaner website, created high-quality ads to target look-alike audiences, and set up other digital ads that redirected to Pixel-tracking website. Here are his results a year later:

Appointment page views increased

82%

Phone Calls That Were Qualified Patients

90%

Number of Surgeries Performed Increased

46.5%

Google Adwords

— Sports Medicine Providers — Sports medicine providers often compete for expensive words on Google AdWords. With our targeted ads and an understanding of users search habits, we were able to lower their cost-per-click and increase the phone calls from ads. (2 month campaign)

Total Phone Calls from ads

Total clicks

370

Click through rate

2.66%

Google Adwords

— Real Estate Agency — A home improvement client wanted to rank higher on Google. They had a limited budget but wanted to make sure they were on the top when a user searched in their industry. Here are their results after a year:

Website clicks

1,280

Total Calls

159

click through rate

3.26%

Social Media

— Orthopedic Group — A group came to us wanting to increase their brand recognition and social media presence. We met weekly to understand what was trending in their field and how people were reacting to the posts. Taking specific analytics, we created engaging content to help drive people to the website and increase overall brand recognition. (April 18 - May 21 vs May 22 - June 18, 2018)

Phone calls from social media increased

300%

FB Page views increased

79%

Social media reach increased

27%

Social Media

— Cabinet Company — We have a cabinet shop that was looking to build their social media presence in order to get new leads and customers. On their Instagram following we made sure to get people that were in their target market and were more likely to engage with their content. Results (compared to the previous month):

Increased Instagram followers

30%

Increased FB Page likes

2.5%

Average Monthly Bid Inquiries

Videography

— Hospital — We had a hospital come to us wanting to increase their brand recognition to the surrounding communities. Their ultimate goal was to let people know they didn’t have to travel outside their area to get state-of-the-art hospital care. To achieve this goal we create a series of 7 videos and used Facebook’s hyper-targeting software to target the surrounding communities. These were the results:

People reached

25,227

Video views

13,334

Community Engagements

3,874

Web Design

— Physical Therapy Group — We had a physical therapy group that wanted to rank higher in Google. We dove deep into page testing and how their audience was using their site. Using this information we redesign their website from top to bottom. After the redesign the site was pushed to the top of page one. Not only did they show up higher, but they also received more phone calls and patients from their website. Results (compared to 30 days prior):

Increased users

8.8%

Increased session duration

5.7%

Average goal conversion rate (contact us page)

66.6%

Blog

Marketing Expense? No, Digital Marketing is an Investment

5 Tips for Working with a Graphic Designer

5 Ways to Prove ROI for Social Media Marketing

Holiday Greeting Cards 101: How to Pluralize Your Last Name

Let’s Talk About Color!

Build-a-Bear Pay Your Age Day – A Duo Case Study

The Power of Video on Social Media

Facebook Advertising

Facebook Advertising

Google Adwords

Google Adwords

Social Media

Social Media

Videography

Web Design

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