Blog
Bottleneck Checklist for your Lead Generation Ads
Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...
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Should You Be Paying for Advertising on Facebook?
Remember when social media marketing was "free"? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted - because there was no algorithm and no need for paid advertising. Those were the days, right? It's easy to think that way,...
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Who Would You Hire?
Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
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How to Get More Client Testimonials and Why They’re So Important
In today's blog post, we’re getting tactical. Implementing this one piece of advice can have a huge impact on your business or practice. When you sell a product or service online or in-person, new customers are always curious about what other people think about...
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Earned, Paid, and Owned Media & How to Leverage Each One
There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...
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5 Apps for Creating Awesome Instagram Posts and Stories
Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...
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It’s A Process
When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...
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Responding to Negative Feedback and Comments on Social Media
When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...
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Big Marketing Tips for Small Business Marketing
Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...
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TOF, MOF, BOF… IDK?
If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...
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How to Take Great Photos for Your Instagram Posts
Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...
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5 Exercises to Help you Find Your Brand’s Voice
Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...
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Facebook Conversion Ad Objectives: Breaking it Down
If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...
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Marketing Expense? No, Digital Marketing is an Investment
When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...
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5 Tips for Working with a Graphic Designer
Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...
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Underpriced Attention in 2019
2018 was great, but it’s nothing compared to what 2019 has the potential to bring for your business. Begin by taking advantage of underpriced attention, creating more content, and restructuring your marketing strategy from a 1+1= 3 strategy to a 1+1+1= 3 strategy....
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5 Ways to Prove ROI for Social Media Marketing
“Social media does not have a high enough ROI to make it worth the money.” If we had a dollar for every time we have been told that by clients… The truth of the matter is that social media content marketing has an important place in a marketing plan. In a study done...
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Facebook Marketing 101
Did you know? There are around 2 billion Facebook users scrolling Facebook daily, just waiting to discover your product or service. Are you taking advantage of this powerful marketing platform? If not, we’re here today to break down some Facebook marketing basics to...
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Holiday Greeting Cards 101: How to Pluralize Your Last Name
It’s that time of year when the world falls in love… (name that tune) and also when everyone starts to send out holiday and Christmas cards! You’ve survived family pictures, found a card design you like, and now it’s time to sign, stamp, and send your cards out to...
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Marketing Magic: The Crimes (and Talents) of Grindelwald
Have you seen the new movie, Fantastic Beasts: The Crimes of Grindelwald? The Wizarding World is a major point of discussion here at Duo since most of us grew up with pretend pencil “wands” in our pockets and bathrobes, praying our Hogwarts letter would come...
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