Blog

10 Marketing Definitions You Should Probably Know

Aug 16, 2018

When working with a marketing agency or a marketing professional, words and phrases get thrown around that could make you feel a little overwhelmed. At Duo, we try to keep things as clear as possible to help you better understand our goals and strategies. The...

Duo’s Do’s and Don’ts of Relationship Marketing

Aug 13, 2018

"Hey *insert name here*! How are you doing? Congrats on your new little one, that's so exciting! Hey, I wanted to give you a heads up about a new prenatal/postnatal program *insert MLM exercise company name here* is working on. I thought you might be interested!" Now,...

Build-a-Bear Pay Your Age Day – A Duo Case Study

Jul 30, 2018

On July 12, Build-a-Bear held an event called, “Pay Your Age Day”. Parents everywhere went into a frenzy and arrived hours early to wait in line to get their children a bear/stuffed friend for a few dollars. But what was originally a brilliant marketing promotional...

The Power of Video on Social Media

Jul 19, 2018

Video has recently and will continue to be a mega trend on social media. So what does this mean for your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. If done...

Working with Duo: A Farewell Post from Annie

May 7, 2018

One of our account managers, Annie, said farewell last week to head to a new opportunity in Colorado. We'll miss her talents, hard work, and of course - her sass. 😉 Before she left, we asked her to share some thoughts on her experience working at Duo. When she...

Creating Great Content for Social Media

Apr 10, 2018

Whether you’re reading this because you want tips for your personal social media account or you do social media for a business, you’re probably here because you have realized creating great social media content can be a challenge. There are many ways to define...

Let’s Talk Press Releases

Mar 15, 2018

Let's start off by talking about what a press release is. A press release is an official statement issued to media that will report information about an event, circumstance, or other happening. A press release is a way for businesses to provide information to media in...

Marketing Strategy vs. Marketing Plan

Mar 2, 2018

A marketing strategy represents the generic direction to be followed in order to accomplish a specific business objective. It’s sort of like a roadmap to achieving results. What results you may ask? You pick. Your company should have an objective in mind. Some...

Video Marketing “Cheat Sheets” to Build Your Brand’s Social Media Success

Feb 16, 2018

If content is "king", then video content is the "master of the universe". Video marketing has a very important role in digital algorithms and has been an ever-evolving tool for social media over the years. We're here to help you create out-of-this-world videos...

Facebook Algorithm Changes + Pixels

Feb 7, 2018

There has been a lot of chatter about the new Facebook algorithm changes lately. You might be feeling a bit like this, right now... via GIPHY Here at Duo, we work hard to stay on top of these changes and we want to help your business stay relevant. Our favorite tool...

Font Psychology + Your Logo

Jan 15, 2018

Let's talk about fonts. Did you know the font used in your company logo plays a large role in how people view your business? Each unique font style bears certain traits that can sway the consumer's perception. For instance, serif fonts are traditional and respectable,...

Choosing a Social Media Platform for Your Business

Jan 3, 2018

Social media is a large portion of a smart marketing plan. With so many social media platforms available, how do you choose which is best for your company? Do you use all of them? Do you pick just one? We’ll help answer some of these questions for you, so you’re able...

Let’s talk websites.

Dec 14, 2017

Welcome to our new and improved website! Here at Duo, one of our favorite things to do is generate new and exciting ideas for our client’s websites. Since this is an important focus of ours, we decided it was about time to give ours a facelift. Websites are so...

5 Tips for Working With a Graphic Designer

Nov 2, 2017

Blog 5 Tips for Working With a Graphic Designer Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to communicate well with a designer. Here are five tips to help you work well with your next...

Pinterest Marketing

Nov 2, 2017

Blog Pinterest Marketing There are over 150 million active Pinterest users. Sharing ideas, recipes, and crafts has never been easier thanks to this highly visual platform. So, how can you make Pinterest work for your business? For this post, we wanted to focus on...

Let’s Talk Video

Nov 2, 2017

Blog Let's Talk Video “It baffles me that so much money is still spent on forms of advertising that are not beneficial to the consumer, nor where the current consumer attention is. Pre-roll ad views. Commercial breaks on streaming sites. These are the “impressions”...

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Here's What You Really Came For... The Results!

Facebook Advertising

— Law Firm — One of our prestigious law firms wanted to run a campaign that promoted their personal injury services. Taking their budget, we created hyper-targeted ads, remarketing UTM tracking and in depth audience analysis. Here are their results after two weeks, as compared to 30 days prior to their start date:

Web Traffic Increased

362.6%

Potential clients Reached

49,006

Organic Web Searches Increased

54.4%

Facebook Advertising

— Spine Surgeon — A spine surgeon does a very specific survey and can only take a certain amount of qualified leads. Prior to coming on with Duo, the surgeon and his staff would receive hundreds of calls a day that weren’t qualified for his procedure. Starting Sept. 2015, we created a new, cleaner website, created high-quality ads to target look-alike audiences, and set up other digital ads that redirected to Pixel-tracking website. Here are his results a year later:

Appointment page views increased

82%

Phone Calls That Were Qualified Patients

90%

Number of Surgeries Performed Increased

46.5%

Google Adwords

— Sports Medicine Providers — Sports medicine providers often compete for expensive words on Google AdWords. With our targeted ads and an understanding of users search habits, we were able to lower their cost-per-click and increase the phone calls from ads. (2 month campaign)

Total Phone Calls from ads

Total clicks

370

Click through rate

2.66%

Google Adwords

— Real Estate Agency — A home improvement client wanted to rank higher on Google. They had a limited budget but wanted to make sure they were on the top when a user searched in their industry. Here are their results after a year:

Website clicks

1,280

Total Calls

159

click through rate

3.26%

Social Media

— Orthopedic Group — A group came to us wanting to increase their brand recognition and social media presence. We met weekly to understand what was trending in their field and how people were reacting to the posts. Taking specific analytics, we created engaging content to help drive people to the website and increase overall brand recognition. (April 18 - May 21 vs May 22 - June 18, 2018)

Phone calls from social media increased

300%

FB Page views increased

79%

Social media reach increased

27%

Social Media

— Cabinet Company — We have a cabinet shop that was looking to build their social media presence in order to get new leads and customers. On their Instagram following we made sure to get people that were in their target market and were more likely to engage with their content. Results (compared to the previous month):

Increased Instagram followers

30%

Increased FB Page likes

2.5%

Average Monthly Bid Inquiries

Videography

— Hospital — We had a hospital come to us wanting to increase their brand recognition to the surrounding communities. Their ultimate goal was to let people know they didn’t have to travel outside their area to get state-of-the-art hospital care. To achieve this goal we create a series of 7 videos and used Facebook’s hyper-targeting software to target the surrounding communities. These were the results:

People reached

25,227

Video views

13,334

Community Engagements

3,874

Web Design

— Physical Therapy Group — We had a physical therapy group that wanted to rank higher in Google. We dove deep into page testing and how their audience was using their site. Using this information we redesign their website from top to bottom. After the redesign the site was pushed to the top of page one. Not only did they show up higher, but they also received more phone calls and patients from their website. Results (compared to 30 days prior):

Increased users

8.8%

Increased session duration

5.7%

Average goal conversion rate (contact us page)

66.6%

Blog

Build-a-Bear Pay Your Age Day – A Duo Case Study

The Power of Video on Social Media

Working with Duo: A Farewell Post from Annie

Let’s Talk Press Releases

Marketing Strategy vs. Marketing Plan

Font Psychology + Your Logo

Let’s talk websites.

5 Tips for Working With a Graphic Designer

Pinterest Marketing

Let’s Talk Video

Facebook Advertising

Facebook Advertising

Google Adwords

Google Adwords

Social Media

Social Media

Videography

Web Design

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