Blog

Crafting Memorable Messaging

Crafting Memorable Messaging

Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...

read more
Our Marketing Recommendations

Our Marketing Recommendations

As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options.  #1:...

read more
We’re Not Your Typical Agency

We’re Not Your Typical Agency

You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...

read more
Key Insights to Enhance Your Social Media Strategy

Key Insights to Enhance Your Social Media Strategy

Do the phrases “social listening” or “community conversation” come to mind when you describe your social media strategy? If they aren’t a part of your strategy, it might need some updating. Creating Customer Content Not Company Content Most companies today are...

read more
Bottleneck Checklist for your Lead Generation Ads

Bottleneck Checklist for your Lead Generation Ads

Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...

read more
Should You Be Paying for Advertising on Facebook?

Should You Be Paying for Advertising on Facebook?

Remember when social media marketing was "free"? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted - because there was no algorithm and no need for paid advertising. Those were the days, right? It's easy to think that way,...

read more
Who Would You Hire?

Who Would You Hire?

Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...

read more
Earned, Paid, and Owned Media & How to Leverage Each One

Earned, Paid, and Owned Media & How to Leverage Each One

There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...

read more
5 Apps for Creating Awesome Instagram Posts and Stories

5 Apps for Creating Awesome Instagram Posts and Stories

Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...

read more
It’s A Process

It’s A Process

When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...

read more
Responding to Negative Feedback and Comments on Social Media

Responding to Negative Feedback and Comments on Social Media

When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...

read more
Big Marketing Tips for Small Business Marketing

Big Marketing Tips for Small Business Marketing

Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...

read more
TOF, MOF, BOF… IDK?

TOF, MOF, BOF… IDK?

If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...

read more
How to Take Great Photos for Your Instagram Posts

How to Take Great Photos for Your Instagram Posts

Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...

read more
5 Exercises to Help you Find Your Brand’s Voice

5 Exercises to Help you Find Your Brand’s Voice

Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...

read more
Facebook Conversion Ad Objectives: Breaking it Down

Facebook Conversion Ad Objectives: Breaking it Down

If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...

read more
Marketing Expense? No, Digital Marketing is an Investment

Marketing Expense? No, Digital Marketing is an Investment

When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...

read more
5 Tips for Working with a Graphic Designer

5 Tips for Working with a Graphic Designer

Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...

read more