Blog

Crafting Memorable Messaging

Oct 21, 2019

Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...

Our Marketing Recommendations

Oct 10, 2019

As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options. #1:...

How Often Should You Change Your Cover Photo? Facebook Cover Photo Template

Oct 1, 2019

Have you ever wondered "How often should I change my Facebook cover photo"? If it has been more than four months since you updated your latest cover photo or video, it's probably time for a refresh. Here are some other reasons or times when you may want to switch up...

We’re Not Your Typical Agency

Sep 26, 2019

You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...

Key Insights to Enhance Your Social Media Strategy

Sep 16, 2019

Do the phrases “social listening” or “community conversation” come to mind when you describe your social media strategy? If they aren’t a part of your strategy, it might need some updating. Creating Customer Content Not Company Content Most companies today are...

Bottleneck Checklist for your Lead Generation Ads

Aug 28, 2019

Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...

Should You Be Paying for Advertising on Facebook?

Aug 12, 2019

Remember when social media marketing was "free"? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted - because there was no algorithm and no need for paid advertising. Those were the days, right? It's easy to think that way,...

Who Would You Hire?

Jul 22, 2019

Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...

How to Get More Client Testimonials and Why They’re So Important

Jul 15, 2019

In today's blog post, we’re getting tactical. Implementing this one piece of advice can have a huge impact on your business or practice. When you sell a product or service online or in-person, new customers are always curious about what other people think about...

Earned, Paid, and Owned Media & How to Leverage Each One

Jun 25, 2019

There are several different kinds of media within the advertising world and it can get complicated. This is why we’re here– to simplify it. Media can be broken up into three different categories: earned media, paid media, and owned media. This media can be both online...

5 Apps for Creating Awesome Instagram Posts and Stories

Jun 6, 2019

Canva Whether you use Canva in your web browser or on your phone, it is a powerful tool for creating well-designed graphics to share on social media. Canva offers a wide variety of free templates and makes it easy to switch the colors and images of these templates to...

It’s A Process

May 20, 2019

When it comes to contracting out your marketing, it can feel like you have options around every corner. A quick Google search will bring up a long list of companies who will do your marketing for you. Marketers are a dime a dozen. So, why are you contracting out your...

Responding to Negative Feedback and Comments on Social Media

Apr 29, 2019

When it comes to managing social media accounts for your business, dealing with negative feedback or comments is likely the last thing you want to be doing. But, it's also one of the most important things you can do for your business. Knowing what people are saying...

Big Marketing Tips for Small Business Marketing

Apr 22, 2019

Small business marketing is just as much an art as it is a science. For the next five minutes, we’re going to tell you what your competitors are doing, how your business can stand out from the crowd, and how to compete with big brands at a fraction of your budget. The...

TOF, MOF, BOF… IDK?

Apr 9, 2019

If you’re in the marketing industry, you’re likely familiar with the acronyms TOF, MOF, and BOF. If you aren’t, we’re here to break down the meaning of these acronyms and define which type of content works best in each stage of a marketing funnel. TOF refers to the...

How to Take Great Photos for Your Instagram Posts

Mar 13, 2019

Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...

5 Exercises to Help you Find Your Brand’s Voice

Mar 4, 2019

Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...

Facebook Conversion Ad Objectives: Breaking it Down

Feb 18, 2019

If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...

Marketing Expense? No, Digital Marketing is an Investment

Feb 6, 2019

When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...

5 Tips for Working with a Graphic Designer

Jan 21, 2019

Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...

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Here's What You Really Came For... The Results!

Facebook Advertising

— Law Firm — One of our prestigious law firms wanted to run a campaign that promoted their personal injury services. Taking their budget, we created hyper-targeted ads, remarketing UTM tracking and in depth audience analysis. Here are their results after two weeks, as compared to 30 days prior to their start date:

Web Traffic Increased

362.6%

Potential clients Reached

49,006

Organic Web Searches Increased

54.4%

Facebook Advertising

— Spine Surgeon — A spine surgeon does a very specific survey and can only take a certain amount of qualified leads. Prior to coming on with Duo, the surgeon and his staff would receive hundreds of calls a day that weren’t qualified for his procedure. Starting Sept. 2015, we created a new, cleaner website, created high-quality ads to target look-alike audiences, and set up other digital ads that redirected to Pixel-tracking website. Here are his results a year later:

Appointment page views increased

82%

Phone Calls That Were Qualified Patients

90%

Number of Surgeries Performed Increased

46.5%

Google Adwords

— Sports Medicine Providers — Sports medicine providers often compete for expensive words on Google AdWords. With our targeted ads and an understanding of users search habits, we were able to lower their cost-per-click and increase the phone calls from ads. (2 month campaign)

Total Phone Calls from ads

Total clicks

370

Click through rate

2.66%

Google Adwords

— Real Estate Agency — A home improvement client wanted to rank higher on Google. They had a limited budget but wanted to make sure they were on the top when a user searched in their industry. Here are their results after a year:

Website clicks

1,280

Total Calls

159

click through rate

3.26%

Social Media

— Orthopedic Group — A group came to us wanting to increase their brand recognition and social media presence. We met weekly to understand what was trending in their field and how people were reacting to the posts. Taking specific analytics, we created engaging content to help drive people to the website and increase overall brand recognition. (April 18 - May 21 vs May 22 - June 18, 2018)

Phone calls from social media increased

300%

FB Page views increased

79%

Social media reach increased

27%

Social Media

— Cabinet Company — We have a cabinet shop that was looking to build their social media presence in order to get new leads and customers. On their Instagram following we made sure to get people that were in their target market and were more likely to engage with their content. Results (compared to the previous month):

Increased Instagram followers

30%

Increased FB Page likes

2.5%

Average Monthly Bid Inquiries

Videography

— Hospital — We had a hospital come to us wanting to increase their brand recognition to the surrounding communities. Their ultimate goal was to let people know they didn’t have to travel outside their area to get state-of-the-art hospital care. To achieve this goal we create a series of 7 videos and used Facebook’s hyper-targeting software to target the surrounding communities. These were the results:

People reached

25,227

Video views

13,334

Community Engagements

3,874

Web Design

— Physical Therapy Group — We had a physical therapy group that wanted to rank higher in Google. We dove deep into page testing and how their audience was using their site. Using this information we redesign their website from top to bottom. After the redesign the site was pushed to the top of page one. Not only did they show up higher, but they also received more phone calls and patients from their website. Results (compared to 30 days prior):

Increased users

8.8%

Increased session duration

5.7%

Average goal conversion rate (contact us page)

66.6%

Blog

We’re Not Your Typical Agency

How to Get More Client Testimonials and Why They’re So Important

5 Apps for Creating Awesome Instagram Posts and Stories

Marketing Expense? No, Digital Marketing is an Investment

5 Tips for Working with a Graphic Designer

Facebook Advertising

Facebook Advertising

Google Adwords

Google Adwords

Social Media

Social Media

Videography

Web Design

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