Blog
How to Take Great Photos for Your Instagram Posts
Think about who you follow on Instagram. You've probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let's say you've...
5 Exercises to Help you Find Your Brand’s Voice
Branding can sounds like an overwhelmingly large topic to cover. If you are wondering what a brand is and what it means for your marketing, check out our blog post about that here. This post is focused on how to establish a brand, exercises you can do to help your...
Facebook Conversion Ad Objectives: Breaking it Down
If you or your business is new to Facebook Ads, it can seem like a complex world as you immerse yourself into it. If you’ve been overwhelmed by the number of objectives available to you or confused by optimizing for certain events, this blog post is for you!...
Marketing Expense? No, Digital Marketing is an Investment
When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...
5 Tips for Working with a Graphic Designer
Whether your firm is constantly working with a designer or you only hire one on occasion, it is important that you know how to work well with a designer. Here are five tips to help you work well with your next designer: 1. Have a Realistic Time Frame Set clear...
Underpriced Attention in 2019
2018 was great, but it’s nothing compared to what 2019 has the potential to bring for your business. Begin by taking advantage of underpriced attention, creating more content, and restructuring your marketing strategy from a 1+1= 3 strategy to a 1+1+1= 3 strategy....
5 Ways to Prove ROI for Social Media Marketing
“Social media does not have a high enough ROI to make it worth the money.” If we had a dollar for every time we have been told that by clients… The truth of the matter is that social media content marketing has an important place in a marketing plan. In a study done...
Facebook Marketing 101
Did you know? There are around 2 billion Facebook users scrolling Facebook daily, just waiting to discover your product or service. Are you taking advantage of this powerful marketing platform? If not, we’re here today to break down some Facebook marketing basics to...
Holiday Greeting Cards 101: How to Pluralize Your Last Name
It’s that time of year when the world falls in love… (name that tune) and also when everyone starts to send out holiday and Christmas cards! You’ve survived family pictures, found a card design you like, and now it’s time to sign, stamp, and send your cards out to...
Marketing Magic: The Crimes (and Talents) of Grindelwald
Have you seen the new movie, Fantastic Beasts: The Crimes of Grindelwald? The Wizarding World is a major point of discussion here at Duo since most of us grew up with pretend pencil “wands” in our pockets and bathrobes, praying our Hogwarts letter would come...
5 Tips for Making Better Videos on Your Smartphone
We get a lot of questions about how to make a quality videos for business using only a smartphone. But the question we hear the most when talking to clients about how to shoot high-quality, professional video on their phone for their business is, “How do you even...
Why Digital Marketing is Not a DIY Project
The social media world is full of crafts and projects. Have you been on Pinterest lately? With endless amounts of DIY project ideas available, we’ve created a society that operates on doing it themselves. We support the furniture upcycle and hexagon shelving trend but...
Why Your Online Reputation Matters
Have you ever taken a moment to Google search your own name? Now’s your time to put your expert social media stalking skills to use. Try it out. You may be surprised by what you find. You may also be surprised to hear that employers hiring prospective employees do...
Why Professional Design Matters
As we've talked to our clients recently, we've had a few conversations about the difference professional design has made for their business. Whether your company needs door hangers and fliers to be used out in public, or you're based online and you just need a killer...
Let’s Talk About Color!
Color has a huge impact on how we experience the physical and digital world, but does color really matter when it comes to marketing your business? From all of us here at Duo Marketing Group, we say, "YES!" Color plays a vital part in our conscious decision making,...
10 Marketing Definitions You Should Probably Know
When working with a marketing agency or a marketing professional, words and phrases get thrown around that could make you feel a little overwhelmed. At Duo, we try to keep things as clear as possible to help you better understand our goals and strategies. The...
Duo’s Do’s and Don’ts of Relationship Marketing
"Hey *insert name here*! How are you doing? Congrats on your new little one, that's so exciting! Hey, I wanted to give you a heads up about a new prenatal/postnatal program *insert MLM exercise company name here* is working on. I thought you might be interested!" Now,...
Build-a-Bear Pay Your Age Day – A Duo Case Study
On July 12, Build-a-Bear held an event called, “Pay Your Age Day”. Parents everywhere went into a frenzy and arrived hours early to wait in line to get their children a bear/stuffed friend for a few dollars. But what was originally a brilliant marketing promotional...
The Power of Video on Social Media
Video has recently and will continue to be a mega trend on social media. So what does this mean for your brand? It means that there is a massive audience out there, but their expectations for the quality of video experiences are getting higher each day. If done...
Case Study: Orthopaedic Marketing Success
Orthopaedic Marketing Success Doctors are busy people, we get it. In fact, the average doctor works 60 hours a week. Between seeing patients, updating clinical sheets, surgeries, consulting with other physicians, and continuing education, they have little to no time...