When running a business, you have a lot of expenses to worry about. With location costs, wages to pay, and supplies to buy, it can feel like all you do is spend money. When there is so much to pay for, it is a constant effort to cut out non-essentials. But where...
TikTok is inarguably the best platform for creating engaging short-form video content today. In 2021, TikTok became the most downloaded mobile app worldwide, generating 656 million downloads. The popularity of this platform and its rise as the go-to platform for...
Facebook boosting vs. Facebook advertising, what’s the difference? This question comes up frequently in both client and sales meetings. It can be tricky to differentiate if you don’t work in the digital advertising realm daily, so we’re here to break it down for you....
Google Ads have been a major player in the advertising game for years. Any modern marketer will tell you they are absolutely vital to a successful campaign in today’s market, but why is that? Google Ads offer distinct features that make it one of the most...
Patients have more options and decision-making power than ever before. With so much information just a digital click away, these patients no longer feel the need to visit the closest hospital in their community for non-emergent procedures and appointments. Instead of...
Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...
