Have you ever wondered “How often should I change my Facebook cover photo”? If it has been more than four months since you updated your latest cover photo or video, it’s probably time for a refresh. Here are some other reasons or times when you may...
You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...
Lead generation ads on Facebook can be extremely useful in driving conversions within your specific target audiences. However, if you’ve ever created and managed lead generation ads, you know first-hand that ad fatigue and bottlenecking can slow your results and give...
Remember when social media marketing was “free”? It was less than 10 years ago that 100% of your audience on Facebook would see what you posted – because there was no algorithm and no need for paid advertising. Those were the days, right? It’s...
Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
In today’s blog post, we’re getting tactical. Implementing this one piece of advice can have a huge impact on your business or practice. When you sell a product or service online or in-person, new customers are always curious about what other people think...
