It’s a well known fact that Google Ads is one of the best tools a marketer can use, but knowing how and when to use the countless features the platform offers can prove to be challenging to even the most experienced marketer. In this article, we’ll break down some of...
Real-time marketing is when marketers react quickly to national or global events happening online or offline to inject their brand into consumer conversations. Real-time marketing focuses on current trends or events and occurs when you react instead of planning a...
In recent years, the way we market companies has changed completely. No longer are we so focused on billboards and TV ads. More and more, we see online advertising as one of the most effective ways to reach potential clients. Though there are many ways to market a...
Your local community is online searching for answers, locations, and services every single day. A large percentage of these searches are coming from their mobile devices. The data also shows that a high percentage of the local community, the ones doing these searches...
Marketing is about getting your ideas in front of your potential clients. Effective marketing is about getting the right information out there in a memorable way. To that end, there has been a lot of research done about how to get your brand to stand out from the...
As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options. #1:...