Business is built on the idea of competitive advantage. Simply put, people and organizations have different strengths and weaknesses. They have a competitive advantage when they are doing things they are relatively good at and they are at a competitive disadvantage...
Think about who you follow on Instagram. You’ve probably got some cousins and high school friends who you follow to keep in touch with who post too many blurry pictures of their cat, but you keep following them because you care about them, right? But let’s...