The official definition of a brand is a name, term, design or symbol that represents a company or idea. Here at Duo, we believe that a brand is much more than that. A brand isn’t just the visual representation of your company, but also what people think and feel about...
As marketers, we’re asked almost every day which is better between digital marketing and traditional marketing? This question is normally followed up with a comment along the lines of, “I’ve done Facebook before and it never worked, but when I send out a mailer it...
My name is Ben and I’m the Google Ads & SEO Specialist here at Duo Marketing Group. I grew up and went to school in South Carolina but moved to Utah in the summer of 2019, chasing desert mountain biking and the renowned Utah powder. Although I studied...
Have you ever wondered “How often should I change my Facebook cover photo”? If it has been more than four months since you updated your latest cover photo or video, it’s probably time for a refresh. Here are some other reasons or times when you may...
You may already have an impression of what you think it would be like to work with a digital marketing agency. Marketing agencies have been popping up frequently over the last ten years and now come with their own set of stereotypes. Some stereotypes have been rightly...
Do the phrases “social listening” or “community conversation” come to mind when you describe your social media strategy? If they aren’t a part of your strategy, it might need some updating. Creating Customer Content Not Company Content Most companies today are...
