Digital marketing is one of the most effective ways to market a business in today’s world. This can include strategies such as social media advertising, web development, SEO, and Google Ads just to name a few. As these platforms continue to advance, the way that we market digitally will change as well. In this blog post, I wanted to talk about some of the developments that are expected to change the future of digital marketing.
Artificial Intelligence
The first of these is Artificial Intelligence. AI is one of the most anticipated technologies that is expected to advance in the coming years. Today, 60-70% of content created goes to waste. AI is expected to help advertisers cut back on wasted content. It will tell us what needs to go into content and what needs to be cut out.
Voice Assistants
Voice powered assistants such as Amazon Alexa and Google Home are becoming more popular with consumers. They are now one of the fastest growing ways for people to make searches on the internet. With this growth will come more opportunities to market to consumers on these devices.
Influencers
Influencers have long dominated social media. Their channels have been proven as an effective way to market a product. However, as they have grown bigger and bigger, they have started to lose touch with their followers. This will lead to the rise of “micro-influencers”. These are people with much smaller accounts, but have a very loyal following. This makes it a very good channel to introduce a product to.
Conclusion
These trends are some of what the future of digital marketing will look like. It is important to stay on top of trends in order to market your business in the most effective way. At Duo Marketing Group, we are here to stay on top of the trends for you and make sure that you get the most out of your marketing efforts.