Have you ever wondered “How often should I change my Facebook cover photo”? If it has been more than four months since you updated your latest cover photo or video, it’s probably time for a refresh.

Here are some other reasons or times when you may want to switch up your cover photo:

  • If you’re launching a new campaign, program, or logo.
  • To celebrate a new season or upcoming holiday.
  • To promote an upcoming event.
  • As a way to promote your lead magnet and build your email list.

Update your cover photo to keep things fresh, relevant, and timely. It’s also the kind of post that can get your audience to come visit your page and catch up on some recent posts that may not have made it into their feed.

How to design your Facebook Cover Photo

Standard Facebook Cover Photo size is 820 pixels wide by 312 pixels tall on desktop and  640 pixels wide by 360 pixels tall for mobile. Since there is some cropping for mobile, we’ve created this template to help you maximize your design– the inside rectangle is visible on desktop or mobile, so keep the important stuff there!

Save this image to use as a template in your favorite design
program or download the Adobe Illustrator template below!