In recent years, the way we market companies has changed completely. No longer are we so focused on billboards and TV ads. More and more, we see online advertising as one of the most effective ways to reach potential clients. Though there are many ways to market a company online, Google Ads are one of the most effective ways to do so. This week’s blog post discusses some of the benefits of Google Ads and why you should be using them as a part of your digital marketing strategy.

One of the more obvious reasons that Google Ads are such a great marketing tool is that Google has such a large reach. Most people turn to Google when they have a question about something. This means that there is a large market to bring your message to. Not only is there a large amount of people on Google seeing your ads, their targeting capabilities are also impressive. An ad can be shown to only your target audience, making it a very efficient way to reach those with the greatest potential for conversion. 

Google Ads are also known for having quick results, especially when compared to Search Engine Optimization (SEO). SEO is a very important part for a company to have a successful digital marketing campaign. However, it may take time to see the actual results from SEO efforts. Google Ads, on the other hand, can give results in days including recommendations on how to improve the ad to make it more effective in reaching the target audience. These tracking measures also help to see what the ROI is on your ad spend, giving you real time results for your marketing efforts.

Google Ads are a great way to take your business’s digital presence to the next level. Duo Marketing Group is here to help you in that process. Give us a call at 435-755-0595.