As a business, it can be overwhelming to choose which marketing mix to start with to get some leads coming in and increase your brand awareness. We’re here today to break it down into our recommendations, including both digital and traditional marketing options.
#1: Digital Strategy – Social Advertising and Posting/Boosting
A digital strategy is our number one recommendation for businesses due to the in-depth targeting strategies available to marketers. Through social advertising, we are able to generate leads for businesses, directly increasing the business’s revenue and showing valuable ROI. Everything in a digital strategy is trackable, providing you with in-depth data to show from your marketing efforts.
We would recommend the following platforms to generate leads, build brand awareness, and communicate with existing and potential patients: Facebook Ads, Facebook Posting/Boosting, Instagram Ads, Google Ads (Search & Display), and Youtube Ads. The total number of people using these platforms within your target market/demographic your trying to reach is huge, take advantage of that.
#2: Billboard Strategy/Movie Theater Ads Strategy
A billboard is a constant touchpoint of brand awareness when placed correctly. This is our second recommendation, because of the lack of high-level targeting, it’s more of a blanket targeting strategy. Billboards have been shown to increase brand awareness, rather than increase leads to a business. It works hand-in-hand with a lead generation strategy such as the digital strategy mentioned above.
Movie theater ads are a great brand awareness strategy within a local area. For these movie theater ads, we would recommend a personalized video ad where faces of the community that work within the business are shown, so the audience can make an emotional connection with what they’re seeing.
#3: Radio/TV Strategy
This is recommended third because of the smaller demographic of those listening to the radio and watching TV. Because of streaming services that offer premium versions within the TV and Radio spectrum, (Hulu, Pandora, Spotify, etc.) people are either paying for the premium version to avoid ads, or they’re not listening/leaving during commercials. This is not a constant touchpoint and limits the demographic you reach. You’re also not able to see data on who’s seeing/hearing the ads and who makes an action due to that.
#4: Newspaper/Print Strategy
With newspaper/print marketing strategies, there are no targeting capabilities. You’re also limiting yourself to the small demographic that reads and pays attention to ads in the newspaper. This is why we recommend this below the rest.
All marketing strategies, when done correctly, can work together to create a comprehensive lead generation and brand awareness strategy. If you’re not sure where to get started, you can get started by scheduling a free strategy call with one of our specialists! Call 435-264-1819 to get advice from a marketing expert.
Frequently Asked Questions
+ What digital marketing strategies does Duo Marketing Group recommend for businesses in Logan, Utah looking to improve social media presence?
Duo Marketing Group’s top recommendation for Logan, Utah businesses is a comprehensive digital strategy built around social advertising and posting/boosting. This includes Facebook Ads, Facebook Posting/Boosting, Instagram Ads, Google Ads (Search and Display), and YouTube Ads. These platforms offer in-depth targeting capabilities that allow you to reach your specific demographic, generate qualified leads, build brand awareness, and communicate directly with existing and potential customers — all with trackable, measurable results.
+ How does Duo Marketing Group utilize social advertising to generate leads and increase ROI for Logan-based businesses?
Duo Marketing Group uses advanced audience targeting, compelling ad creative, and strategic campaign structures to generate leads directly through social advertising platforms for Logan-based businesses. Unlike traditional marketing, every aspect of a digital strategy is trackable — providing detailed data on who saw the ads, who clicked, and who converted into a lead or customer. This transparency allows Duo to continuously optimize campaigns, lower cost-per-lead, and demonstrate clear ROI that connects marketing spend to actual revenue growth.
+ Can Duo Marketing Group integrate AI-driven tools in their social media marketing strategies for Logan, Utah clients?
Yes — Duo Marketing Group incorporates AI-powered tools into their social media marketing strategies to enhance audience targeting, content optimization, and campaign performance analysis for Logan, Utah clients. AI helps identify the most effective audience segments, predict which ad creative will perform best, automate bidding and budget allocation, and surface insights that human analysis might miss. The result is smarter, more efficient campaigns that generate better leads at a lower cost than manually managed strategies.
+ What traditional marketing options does Duo Marketing Group suggest alongside digital strategies for businesses in Logan, Utah?
Duo Marketing Group recommends supplementing a strong digital strategy with well-placed billboard advertising (#2 recommendation) for constant brand awareness touchpoints in high-traffic locations. Movie theater ads are also suggested for their ability to create emotional connections with local audiences. Radio and TV advertising are ranked third due to the smaller reachable demographic and limited targeting, while newspaper/print is the fourth recommendation because of its very limited targeting capabilities and shrinking readership. All of these traditional options work best when paired with a solid digital strategy rather than used in isolation.
+ How can businesses in Logan, Utah start implementing Duo Marketing Group’s recommended marketing mix to boost brand awareness effectively?
The best starting point is scheduling a free strategy call with one of Duo Marketing Group’s marketing specialists. During this consultation, they’ll assess your current marketing efforts, understand your business goals and budget, and recommend a customized marketing mix that prioritizes the highest-impact strategies for your specific situation. Most businesses benefit most from starting with a strong digital strategy (social advertising and Google Ads) to generate leads, then layering in brand awareness tactics as budget allows. Call 435-264-1819 or contact Duo to get started today.