Copywriting

From Copy to Conversation

Dropping Knowledge

Your brand is nothing if it can’t communicate effectively with potential and existing consumers. Our team of experienced copywriters are ready to immerse themselves in your brand and be the voice for it. Our copywriters live and breathe creative and engaging writing, correct grammar, and storytelling.

We make sure everything that is shared in the digital and physical world from your brand represents it the way it should be represented. Copywriting that’s done right can make your customer feel a certain way about the brand and can shape your relationships that will be created online.

Copywriting is the backbone of your brand’s digital presence, so it’s important to have the know-how to execute this correctly. Here at Duo Marketing Group, we’ve got that covered. You can trust us with all your copywriting needs.

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Why Duo?



Data-Driven Marketing



One Stop Shop

Strategy, Content, & Execution



Experience Across All Industries & Verticals

Full Range of Marketing Services



In-House Creative Team

Video, Design, Development



Daily Collaborations



Continually Testing & Analyzing Your Campaigns



No Long-Term Contracts

Success Story

Increased website grade from 50/100 to 80/100

We had a group of orthopedic doctors come to us whose websites had fallen off of the first page of Google. When auditing their website, we found the performance was fine, the design was up to date, but the copy of the website was causing the problem for the low ranking. The copy didn’t focus on how Google feels about certain words and phrases. Our copywriting experience and strategies took their overall website score from 50/100 to 80/100 and helped get their website’s on the first page of Google.

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Combined Experience

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Duo Marketing Group @duogroup·

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Our love of digital marketing fuels our passion for helping companies grow. @ Salt Lake City, Utah https://www.instagram.com/p/CCR5s58hzn4/?igshid=1dssp3lgqc07f

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Here’s What You Really Came For… The Results!

Facebook Advertising

— Law Firm —
One of our prestigious law firms wanted to run a campaign that promoted their personal injury services. Taking their budget, we created hyper-targeted ads, remarketing UTM tracking and in depth audience analysis. Here are their results after two weeks, as compared to 30 days prior to their start date:

Web Traffic Increased

362.6%

Potential clients Reached

49,006

Organic Web Searches Increased

54.4%

Facebook Advertising

— Spine Surgeon —
A spine surgeon does a very specific survey and can only take a certain amount of qualified leads. Prior to coming on with Duo, the surgeon and his staff would receive hundreds of calls a day that weren’t qualified for his procedure. Starting Sept. 2015, we created a new, cleaner website, created high-quality ads to target look-alike audiences, and set up other digital ads that redirected to Pixel-tracking website. Here are his results a year later:

Appointment page views increased

82%

Phone Calls That Were Qualified Patients

90%

Number of Surgeries Performed Increased

46.5%

Google Adwords

— Sports Medicine Providers —
Sports medicine providers often compete for expensive words on Google AdWords. With our targeted ads and an understanding of users search habits, we were able to lower their cost-per-click and increase the phone calls from ads. (2 month campaign)

Total Phone Calls from ads

Total clicks

370

Click through rate

2.66%

Google Adwords

— Real Estate Agency —
A home improvement client wanted to rank higher on Google. They had a limited budget but wanted to make sure they were on the top when a user searched in their industry. Here are their results after a year:

Website clicks

1,280

Total Calls

159

click through rate

3.26%

Social Media

— Orthopedic Group —
A group came to us wanting to increase their brand recognition and social media presence. We met weekly to understand what was trending in their field and how people were reacting to the posts. Taking specific analytics, we created engaging content to help drive people to the website and increase overall brand recognition. (April 18 – May 21 vs May 22 – June 18, 2018)

Phone calls from social media increased

300%

FB Page views increased

79%

Social media reach increased

27%

Social Media

— Cabinet Company —
We have a cabinet shop that was looking to build their social media presence in order to get new leads and customers. On their Instagram following we made sure to get people that were in their target market and were more likely to engage with their content. Results (compared to the previous month):

Increased Instagram followers

30%

Increased FB Page likes

2.5%

Average Monthly Bid Inquiries

Videography

— Hospital —
We had a hospital come to us wanting to increase their brand recognition to the surrounding communities. Their ultimate goal was to let people know they didn’t have to travel outside their area to get state-of-the-art hospital care. To achieve this goal we create a series of 7 videos and used Facebook’s hyper-targeting software to target the surrounding communities. These were the results:

People reached

25,227

Video views

13,334

Community Engagements

3,874

Web Design

— Physical Therapy Group —
We had a physical therapy group that wanted to rank higher in Google. We dove deep into page testing and how their audience was using their site. Using this information we redesign their website from top to bottom. After the redesign the site was pushed to the top of page one. Not only did they show up higher, but they also received more phone calls and patients from their website. Results (compared to 30 days prior):

Increased users

8.8%

Increased session duration

5.7%

Average goal conversion rate (contact us page)

66.6%

Copywriting

From Copy to Conversation

Dropping Knowledge

Why Duo?

Data-Driven Marketing

One Stop Shop

Experience Across All Industries & Verticals

Full Range of Marketing Services

In-House Creative Team

Daily Collaborations

Continually Testing & Analyzing Your Campaigns

No Long-Term Contracts

Success Story

MORE CONVERSIONS/MO.

Combined Experience

Ready to Scale Your Revenue?

Learn

Explore

Telephone

Email

See Through Dashboard

Be The Dynamic to Our Duo

Give us a call or fill out the form below and one of our digital strategists will contact you as soon as humanly possible

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Facebook Advertising

Facebook Advertising

Google Adwords

Google Adwords

Social Media

Social Media

Videography

Web Design