Creating and maintaining an online presence is an important part of any modern business. In order to reach potential customers and establish yourself as an authority in your niche, it’s essential for businesses to actively manage their online presence. Doing so requires careful planning, attention to detail and a thorough understanding of the do’s and don’ts associated with building and sustaining a strong brand presence on the web.
Do: Use Multiple Platforms
As technology has advanced, so too have the number of platforms available for businesses to use when it comes to communicating with customers. While initially focused on providing news updates through traditional outlets like TV and radio, the internet has now opened up numerous opportunities for engagement such as social media, blogging, content marketing, email campaigns, and more. Utilizing multiple platforms will help ensure that you reach as many people as possible – expanding your reach beyond just one platform or medium.
Do: Balance Quality & Quantity
When creating content or engaging with customers online, it’s important to strike the right balance between quality and quantity. It’s easy to get stuck in a cycle of constantly producing new content without taking time to review past posts or consider how best to engage with those already talking about your brand online. Aim for quality over quantity – focus on creating valuable content that adds value rather than flooding feeds with posts that no one actually cares about.
Do: Interact With Your Customers & Show Appreciation
Engaging directly with customers is key when it comes to establishing a strong brand presence online. Responding quickly (and thoughtfully) to customer inquiries gives a sense that there is someone behind the scenes who cares about their experience – offering them reassurance that their feedback is heard & appreciated. Furthermore, thanking customers for positive interactions or reviews will demonstrate good customer service practice & help build rapport between you & your audience which can only benefit your business over time.
Don’t: Overpost On Social Media
In today’s information-overloaded digital climate, nobody likes being inundated by constant notifications from companies they follow or are interested in hearing from – especially if they are not offering anything novel along the way. This can have detrimental effects on customer engagement rates; ultimately leaving those affected feeling disinterested or even frustrated at times due to having been bombarded by too much irrelevant information without any meaningful interaction taking place during that time frame either. This is why it’s essential to have a solid posting and content strategy for your brand.
Don’t: Ignore Negative Reviews/Comments
It’s natural for some people who interact with your brand not always be entirely pleased with their experience – regardless of what measures have been put in place beforehand in order to minimize this risk happening in the first place (i.e., training staff appropriately). While it may be tempting to ignore these types of comments/reviews altogether; this should never be done as responding quickly (in an appropriate manner) gives other potential customers confidence that any issues experienced by those prior were taken seriously & acted upon accordingly (preventing them from suffering similar fates themselves).
Don’t: Make Promises You Can’t Keep
Making false claims when trying to attract customers’ attention can not only hurt relationships but also damage trustworthiness/reputations if these promises cannot be fulfilled at some stage down the line due to lack of resources/expertise etc. To avoid this scenario occurring it’s essential all claims made are realistic ones – otherwise, any credibility built up over time could soon disappear if your brand is unable to deliver at those critical moments where expectation levels are high (i.e., regular offers being made but then not honored).
Do: Hire a Team of Professionals to Elevate Your Brand Online
Our team of experts takes the guesswork out of elevating your brand’s presence online, so you can do what you do best, run a successful company. If you’d like to schedule a strategy call with our team, just click here.