As we approach the new year, we’ve discussed a lot about how we can improve – both for our own social marketing and for the clients we represent. Since social media is constantly changing, we do our best to adapt and improve as the changes come. So, these resolutions really are things we’ve already started to work on this year and have seen great benefits. Since we already know how beneficial they can be, we’re gearing up to take them to the next level in 2017.
We’re resolving to:
- Rock at video. An estimated 74% of internet traffic is to come from video in 2017. And we’ve known for a while that video typically ranks the highest in social media algorithms. This year, we’re going to up our video game.
- Blog like it’s our business. (Because, actually, it is.)Â We experience a bit of the “Cobbler’s Kids” syndrome around here – you know how they don’t have any shoes? We sometimes let our blog fall through the cracks while we’re developing epic content for our clients. But we’ve learned that treating our own brand like a client helps us to balance that out and invest quality time into generating our own content.
- Add a personal touch. Social media research has consistently shown that images with faces in them tend to get more engagement than other images. Our goal is to put more of a focus on this as we’re developing content next year.
- Improve our live video strategy. As part of upping our video game, we’re going to develop a great live video/Instagram stories strategy. Studies are predicting that less time and money will be spent on cable networks and more of that time will be spent watching live videos.
- Separate social presence from social advertising. We’re of the belief that a great social marketing strategy includes maintaining a social presence (not specifically as an advertising effort) in addition to your strategic advertising efforts. Social media is built to be social. Our goal is to figure out how to effectively make these two elements of social marketing separate strategies that are built to work together.