Let’s talk about fonts. Did you know the font used in your company logo plays a large role in how people view your business? Each unique font style bears certain traits that can sway the consumer’s perception. For instance, serif fonts are traditional and respectable, creating a sense of stability. Sans serif fonts are simple and straightforward, which alludes to transparency and honesty. Script fonts tend to be more playful and feminine, while decorative fonts are viewed as being more fun and juvenile. Familiar fonts build trust – which is why many designers stick to more classic, straightforward fonts when developing a brand’s identity.

Bearing all of this in mind, it is important that your font choice represents the vibe of your tribe!

In the video below, Sarah Hyndman explains how fonts turn words into stories. What is your company’s story?

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