Solving the Marketing Needs of Tomorrow, Today.
What We Do
/ 01
Digital Strategy
(Dynamic Duo)
/ 02
Social Media
Advertising
/ 03
Google Advertising
& SEO
/ 04
Content
Creation
/ 05
Reputation
Management
/ 06
Video
Production
/ 07
Data Performance
Tracking
/Our Mindset
Introduction by
Andrew Clark / President & CMO
You have to understand people take almost limitless online journeys when buying or scheduling. Since 2010 our services have evolved to work within the true journey of the online customer and not in the outdated top-of-funnel, middle-of-funnel, and bottom-of-funnel methods.
/Services Built For Now
Digital Strategy
Social Media Advertising
Google Advertising & SEO
Content Creation
Reputation Management
Video Production
Data Performance Tracking
“They are responsive and so insightful. Within weeks of working with them, we felt the impact of their work.”
“Duo takes the mystery out of marketing and helps your company achieve their goals. Their people are phenomenal.”
Google Advertising & SEO
“They come on as a partner to help you accomplish your goals, listen to what you need, and make it happen.”
Content Creation
“Duo obviously knows their stuff! I had a quick consult regarding my Instagram page and reels, and the reel I posted the next morning using their tips blew up with over 20k views within an hour!”
Reputation Management
“We have been working with DUO for over a year now and I can’t imagine how we ever functioned without them.”
Video Production
“We had one of our best years ever and Duo Group has played a huge role in that.”
Data Performance Tracking
“I have had the pleasure of working with Duo for many years and have brought them as the agency of record to 3 different companies where I have worked.”
The Traditional Way
Yours and Our Competitor’s Boring/Old
Playbook
Set up general ads with generic creative that sells with features instead of stories and education.
Drive blanketed traffic to a home page or contact page of your website.
Provide no website experience and force the consumer to give their contact information.
Dail for dollars and contact the unqualified leads days or weeks later.
The Duo Way
The Most Powerful (And Fun) Marketing Strategy
Duo provides your marketing with solutions built around two unique concepts that we call The Buyers Ethos and The Opportunity Circle.
The Buyers Ethos
- Funnels are old school and outdated
- We do things different with the True Buyer Journey
- There are almost unlimited ways someone buys & schedules
The Opportunity Cycle
- Not knowing your brand
- To knowing and trusting your brand
- To buying or scheduling from your brand
No/1Gather
The first step we take is gathering all the critical information about your brand, business, performance, assets, and goals. This will allow us to make the most informed decision possible moving throughout the Duo Process.
No/2Analyze
We audit your existing data across advertising history, website user experience, and direct competition. This analysis provides the most information about where we need to start, and some immediate wins to deliver positive results as fast as possible and to help direct the overall strategy.
No/3Understand
You can’t craft the right scroll-stopping creative and messaging without first understanding your brand’s customer personas/target audience. Two things happen when we hone in on your target market. You become more memorable, and you’re often seen as more of an expert than others that try to appeal to everyone.
No/4Build
This is where your advertising, branding, and messaging strategy is constructed. Your projects and campaigns will pass through the hands of your team members here at Duo several times for extensive testing and fine-tuning until it is ready for your approval. We will use all the information we have and determine the strategy, testing, and budget allocation to deliver the maximum return on your investment.
No/5Act
This is the fun part. With the messaging and design concepts approved, it’s time to bring the vision and strategy to life! With the click of a few buttons and daily monitoring, you will start to see the fruits of our partnership’s labor.
No/6Listen
This is the most important part of our process and the one most brands miss. By listening to your audience and the campaign data, we can start to see where and what your audience is choosing to interact with. How do we do this? Duo’s See Through Tracking dashboard allows you and your Duo team to see everything tied to your digital campaigns in real-time. Long gone are the days of waiting for a monthly report to track marketing efforts.
No/7React
While in the listening phase we’ve learned the why behind the what and where. We take this information and turn it into your new unfair advantage by retargeting those who have shown interest, updating creative and messaging to include more of what is working, and strategically launching new ads to keep your advertising fresh and converting at a high rate.
No/8Win
When you have the right team behind your digital strategies, we’ll help you beat your competitors each and every time. As our friend DJ Khaled says, all we do is win, win, win, no matter what. Winning is our way of life, we’re excited to help it become yours, too.
No/9Scale
Now that we have honed in on what is working and you are starting to see more and more leads each week, we discuss other avenues you could use to scale your business, brand, practice, and, ultimately, your bottom line.
Social Media Advertising